Book Review: Influencer
Influencer is a book by a team of writers: Patterson, Grenny, Maxfield, McMillanan and Switsler. It doesn’t matter who you are, there are people you interact with who rely on you to lead them, there are people in your sphere who are looking for direction, there are people you want to led in a new direction. Are you a born leader, or a studied influencer? If you want people to respond to you, your ideals and ideas, to directions you want to take your personal life, your business, and your community, then this is a book you should read.
I had a hard time getting interested in this book. For a long time it was not taking me into any new territory. But at last I got to the meat and potatoes of this book. The authors have broken down the analysis of several case histories where change was needed, and come to an understanding, for themselves and for their clients on how to turn any enterprise around or to the direction the leaders want to take it.
The core of the idea is as follows. The motivation to change depends on six sources of influence. All six must be considered and implemented in order to bring about lasting change.
Here we go:
1. Personal Motivation: Make the undesirable desirable.
2. Social Motivation: Harness peer pressure.
3. Structural Motivation: Design rewards and demand accountability.
4. Personal Ability: Surpass your limits.
5. Social Ability: Find strength in numbers.
6. Structural Ability: Change the environment.
I’m not going to try and sum up 200 pages of explanation in a few short words. But I am convinced that if you want to turn a company around, whether you are building widgets in a small Oklahoma berg or autos in a gigantic mechanized plant elsewhere in Ohio, or selling real estate in the deep south, you can guide your company effectively through study and application of what you will learn in this book.
One real estate application: As a blogger, in localism posts, you may be able to discover ways to lead your clients and your market down the fast lane to recovery. Make the most of it.
My copy, like almost all of the books I review is available for free. If you'd like it, just send me an email and one day soon it will arrive at your door in the US mail. (Book promised to Bill Burchard.)
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