As everyone knows by now, Facebook unveiled a new platform for their business pages this week. I happen to like the changes as I think that they benefit local businesses in many ways.
The new Facebook page lay out acts more like personal pages and provide some excellent tools for businesses. These include:
- Unlimited “liker’s” - with personal profiles you can only have 5,000 friends.
- Increased functionality - you can add special landing pages, contests and promotions as well as apps that give your page increased functionality. You can’t do this with personal profiles.
- Take advanage of Facebook geo-targeted advertising. Again you can’t do this with Personal Profile Pages.
Here is a short video that I put together that highlights the new pages:
The only negative that I’ve discovered so far is that the pages dont’ always show up in chronological order. This makes no sense and we hope that Facebook will address the issue soon!
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