The New Facebook Pages, A Quick Overview

Services for Real Estate Pros with Marketing with Kate

As everyone knows by now, Facebook unveiled a new platform for their business pages this week.  I happen to like the changes as I think that they benefit local businesses in many ways.  

The new Facebook page lay out acts more like personal pages and provide some excellent tools for businesses.  These include:
  • Unlimited “liker’s” - with personal profiles you can only have 5,000 friends.
  • Increased functionality - you can add special landing pages, contests and promotions as well as apps that give your page increased functionality.    You can’t do this with personal profiles.
  • Take advanage of Facebook geo-targeted advertising.  Again you can’t do this with Personal Profile Pages.

Here is a short video that I put together that highlights the new pages:

The only negative that I’ve discovered so far is that the pages dont’ always show up in chronological order.  This makes no sense and we hope that Facebook will address the issue soon!


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I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.

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Comments (13)

CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

There are constant changes and I wish they would allow you to make page changes in case you categorized yours wrong.... :(

Feb 13, 2011 03:58 PM
John Michailidis
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

Thank you very much for your blog post Kate! Good information!

Feb 13, 2011 04:04 PM
Gerard Gilbers
Higher Authority Markeing - Asheboro, NC
Your Marketing Master

I do like most of the changes that were made. The special landing pages is one I haven't found yet!

Feb 13, 2011 04:06 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Lauren, the new format allows you to make category changes.  You still can't change your page name but you can change the category!

Feb 13, 2011 04:07 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hey Kate,

Thanks for the info, think I'll need to watch it more than once. Btw, you have a great voice, I hope you're doing a lot more videos.

Feb 13, 2011 04:07 PM
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Kate, thanks for posting your video! I was a bit confused when I found out Facebook made that change and I tried "using my page as a personal profile" but didn't know how to really navigate or what to I changed back to my personal page. :)


Feb 13, 2011 04:37 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Kate, I  think the Facebook Changes are for the better (which is a change from previous Facebook "Updates").

Thanks for the Post!

Feb 13, 2011 04:37 PM
Alan M. & Associates (
RE/MAX Crest Realty - Vancouver, BC Canada - Vancouver, BC

Thanks for letting us know.  I had no idea. 

Then again, I dont use facebook much.  But I should...

Feb 13, 2011 04:38 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kate, isn't this 'Day 10' of your social media mission? (I did not see that in the title, BTW).

I am still little confused about this change which will be forced upon us on 3/11 - but hey, I didn't realize that TABs were gone for a while now. I feel little uneasy with so many changes in short period - but hey, you cannot fight 801 lb Gorilla (if Google is 800 lb gorilla - FB is one up!)

Feb 13, 2011 04:52 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, I had read about some of this last week.  I need to find some time to check it out properly.

Feb 13, 2011 09:06 PM
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA


Very great information!!!  You have been featured in the group facebook fanatics!

Feb 14, 2011 03:32 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Lynda, you are welcome, thanks for stopping by.

Leilana, I'm glad that this was useful.

Fred. I agree

Alan, that's funny.  I live on Facebook so I assume everyone knows!

Feb 14, 2011 05:31 PM
Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

Kate- i love the increased functionality. they're really quite an amazing company. Thanks for the post.

Apr 08, 2011 03:33 PM