OUT OF ORDER: IS IT DECEIT OR TACTICAL MARKETING?

By
Real Estate Agent with RMX REALTY

OUT OF ORDER: IS IT DECEIT OR TACTICAL MARKETING? 

Do you utilitize tactical marketing to get business? One of the primary examples are teaser rates implemented by lenders to get customers in the door. Another example is car dealership advertising a bargain deal in the paper only to say that it was sold when you get there but there are other available in their lot for sale...at a higher price.

Yesterday, I went to get gas and noticed something rather interesting. In grade schools, we were taught the ABC and 123 to place things in order. However, this one gas station must have skipped grade school and decided to do something outside the box. The octane grading is normally placed in ascending order from left to right.  As you can see from the picture, the higher grade is placed in the middle instead of the far right at this gas station.

I normally alternate between 89 and 91 octane. I wanted to put in 89 octane this time but in this case, I ended up paying for 91 octane. It got me thinking that this gas station misplaced this intentionally to get customers to pay for the 91 as the majority of the customers would 'assume' the 89 is in the middle. While there will be customers buying the 91, the numbers would not be as great as those wanting to buy 89. In doing so, this gas station will come out on top.

This is deceitful but is also tactical marketing...as a way to increase business. This is quite clever. Remember the rule of thumb, pay attention to details in all that we do and never 'ass-u-me'. :)

 

 

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DAVID DEE
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"Client 1st. That's the David Dee Guarantee."

Specializing in: (SAN GABRIEL VALLEY) San Gabriel, Rosemead, Alhambra, Monterey Park, Arcadia, Temple City, El Monte, Hacienda Heights, Rowland Heights, Walnut, West Covina and

(N. ORANGE COUNTY) Anaheim, Buena Park, Westminster, Garden Grove, Fountain Valley and other surrounding areas.                                                                  

Copyright © 2011 by DAVID DEE. All Rights Reserved. "OUT OF ORDER: IS IT DECEIT OR TACTICAL MARKETING?" 

  

 

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Rainmaker
3,393,702
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

David --- I have noticed this at different gas stations as well --- not even sure if it varies by brand or not.    It's just another message to me -----  stay in the moment and stay focused.

Feb 15, 2011 02:11 PM #1
Rainmaker
501,257
Jim Patton
Aspire Home Real Estate 209-404-0816 - Modesto, CA
Realtor - Stanislaus ,Merced, San Joaquin Counties

David -  I  have seen this and the first time I didn't catch it until I started pumping the gas.  I'm sure that's why they do it.

Feb 15, 2011 06:48 PM #3
Rainmaker
815,309
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

Hi David,

I have not seeen it yet but now know to look for it. California - marketing trend leader once again?

Mel

Feb 16, 2011 08:05 AM #4
Rainmaker
2,782,419
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

wow...that's interesting ..and I've seen this also done with 5 Guys and Fries on Long Island.  This is a burger joint and they did something very similar.  YOu go up the counter, place the order and they give it to you.  Very simple.  I go up, say. I would like a cheese burger. Little did I know, you had to specify the size of the burger, they had a cheese burger, which I ordered and then a mini cheese burger, which is considered the normal size. 

The burger was good, but man, what a cheap way to trick people...I do not go back very offten.  They should be kind to inform you better...but, that's how they make their money.

 

May 31, 2011 12:20 AM #5
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Rainmaker
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David Dee

Real Estate - San Gabriel Valley (L.A.) & N. Orang
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