Facebook to Replace FBML Tabs

By
Services for Real Estate Pros with Marketing with Kate

Facebook to Replace FBML Code


When Facebook changed the Facebook Business Page platform last week, they quietly announced that FBML code would be replaced by a more complicated Iframes format.

In case you don't know, Skittles FBML PageFBML code is what makes those great landing pages that encourage your visitors to “like” and  to interact with your business.














What does this change mean for your facebook business page?
  • In the short term, it means that any existing FBML coded pages will continue to work.
  • On March 11, 2011, new installations of the FMBL app will not be allowed.
  • Expect Facebook to gradually phase out all FBML coded pages at some point in the future.

The good news is that Facebook's IFrame Tabs that will provide even greater flexibility for the Page owners.  Expect some new resources to help non coders adapt.  

So what do you need to do to prepare for the upcoming transition?

I suggest that you add several additional FBML tabs prior to March 11, even if you don’t have current plans for them. This will give you flexibility to add more content in both the FBML and IFrame formats.


If you need help uploading the FBML App, give me a call.   For a nominal charge we’ll install it for you.  (If you are in Shasta County call the Small Business Development Corporation  at (530) 225-2770 and make an appointment with Kate, Justin or Jessica)  

 

Posted by

I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.



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Comments (11)

Vickie Slade
Colorado Landmark, Realtors - Boulder, CO
Service You Can Trust ~ Someone You Can Depend On

Kate, I never did find anyone that knew FBML.  I'd love to add content to my FB business page and add some additional tabs.  Is there a good primmer for FMBL?

Feb 16, 2011 03:44 PM
Doug Anderson
Tucker Associates Real Estate Services - Danville, CA
Bay Area Real Estate Views

Good advice Kate. I expect many changes with FB in the near future. In the long run it will provide for greater content and flexibility. I like the new Page format.

Feb 16, 2011 05:22 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Wonderful.  Something else to add o my ever expanding list.  Thx for the heads up.

Feb 16, 2011 07:48 PM
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Kate, thanks for sharing this new information.  Have a great day!

Feb 17, 2011 01:47 AM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Kate, I really need to get with my Facebook stuff. All these changes, I can hardly keep up!

Feb 17, 2011 08:58 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Vicki, I do have an excellent resource for you.  I'll get it and post it later tonight.

Doug, I agree.  Facebook is moving in a positive direction for business.

Debbie, isn't that true.  You may want to consider hiring a part time social media consultant help facilitate and manage it for you.

Feb 17, 2011 12:26 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Barbara, you be welcome!

Connie, it's what I do all day and sometimes it's hard for me to keep up!

Feb 17, 2011 12:27 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Little too disappointing as I was planning to learn FBML.

If Facebook keeps on changing their strategy every year, where do we go? I agree, these pages may remain effective right now, but there will be a time when they will take off the support for FBML. Then what?

Nonetheless, very useful information, Kate.

Feb 18, 2011 04:10 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Little too disappointing as I was planning to learn FBML.

If Facebook keeps on changing their strategy every year, where do we go? I agree, these pages may remain effective right now, but there will be a time when they will take off the support for FBML. Then what?

Nonetheless, very useful information, Kate.

Feb 18, 2011 04:10 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Praful, FBML won't go away in the short term and it may not be phased out completely.  Just a shift in focus.  I plan on doing both.

Feb 19, 2011 11:47 AM
The Niche Agent
The Niche Agent
Your Niche Is Our Niche

Want to make $360,000 a year from facebook? 

Virginia Munden did...  Along with 36 referrals! Check out the interview I did with her on The Niche Agent as she shares some of her insights into the online social media marketing and relationship building world of real estate. 

www.TheNicheAgent.com/Episode21

Jun 02, 2014 09:27 AM

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