Describing color is such a integral part of any designer's job. As a color consultant, I learned that some color names can be a turnoff, and so I found ways around them to get my clientele to accept what was the right color that they needed, but perhaps has a less-than impressive general description of the color name.
Beige is a color family that can be easiest described as a very light brown. Some tired standbys that have been used when referring to beige include:
Some More Descriptive words with a fresher connotation that describe this type of shade include:
- Café Au Lait
- Desert Sand
- Irish Cream
- Beach Sand
When advising on paint color, suggesting a "lovely wall color reminiscent of Irish Cream," the color sounds so much more delicious and exciting than suggesting a "neutral beige paint".
Consider your audience also when choosing color descriptions. Use the right word that, based on the client's personality, age, decor style, and location.
Use food type descriptives when speaking with people with gourmet-style kitchens or a wine cellar.
Use animal- or environmental- type descriptives when speaking to folks who reside in a wildlife area or who exhibit a "green" lifestyle.
Customizing your color approach wiith better descriptions can lead to better rapport and acceptance of your advice.
Some of our most suggested colors in this family include:
Even the names of colors themselves as assigned by the manufacturer can be a turn-off, so we show our clients color chips with the names cut off. For example, Deer Path 1047 is a Benjamin Moore shade that is the identical color and formula as Benjamin Moore's Decatur Buff HC-38. I found in my area that Decatur didn't mean much (we are pretty far from both Decatur Illinois and Decatur, Georgia). But as Louisiana is literally known as "Sportsman's Paradise," Deer Path 1047 was much preferred, even when clients were shown the identical paint chips (again, the colors are not just close, but exactly the same, they just has two different names).This was a big clue to me that what the color was called was a big influence regarding choice.
Another great color, but one that has a negative connotation for some people, is Wilmington Tan HC-36. While I am sure Wilminton, Delaware, and Wilmington, North Carolina are lovely places, I can assure everyone that Wilmington, California is one of the most dangerous and uncomfortable areas in the Los Angeles basin. It's not a big seller, but it is a very flexible, warm, rich shade, verging on a creamy caramel.
So, prescribe your colors with aplomb, know them well, and describe them with words that are carefully chosen to persuade today's sellers.
Certified Staging Professional, Feature This... Real Estate Staging,www.FeatureThisDotDotDot.com
SAR Staging Instructor, Staging and Redesign, www.StagingAndRedesign.com
Lead Conceptual Designer, www.CurbAppealConcepts.com
Vice- President of Acadiana Real Estate Staging Association, www.AcadianaRESA.com