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I WENT TO THE CHICAGO AUTO SHOW...how it reminded me of the importance of branding.

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Mortgage and Lending with Finance of America Mortgage 225493

I went to the Chicago Auto Show last night...it was a great one this year!  Going on a Tuesday night was the way to do it. Not too many people, but the excitement factor and vibe were great.  My favorite realistic car was the Volvo AWD S60....I WANT THAT CAR.  Some of the crazy awesome ones were the Audi R8, and the Mercedes AMG...things to dream of!   

auto show  What I really noticed was the marketing and displays that went into creating the visuals for each booth at the show.  Simply amazing!  

There was the luxury cars, with the thick carpets and fancy ladies.  

Then the vanilla and let me say boring, Toyota, both vehicles and display.

You had the IQ with its quirky display.

The Scion booth had the presenters walking around in khaki shorts and tights appealing to the younger crowd, with booming music and flashy lights like you would be clubbing while shopping for a car.

Then the Sleek, sophisticated Audi section...always classy and modern.

Subaru had their Outback up on a hill with trees and rocks showcasing its off road image. I wanted to throw a kayak up on top and drive away! 

The  Chevy Volt display made me feel homey, like  I might save a lot of trees if I bought that car.....

volt

 I began thinking....what does MY brand say to my audience?  What am I telling people about myself and my business by the way I dress, the way I speak, the materials I hand out to them?  What is the tone of my office when a new client enters through my door?  Does my product or service match up with what I am trying to convey? 

I believe that branding is important, it creates an impression and a judgment.  It can help people feel as if they are part of something bigger...something beyond just buying a home or getting a loan. Plus its fun to create that!  It can influence people and bring about intense loyalty...look at Chevy truck owners or Saab owners...they are intensely loyal and even have stickers proving their loyalty! piss on ford

I left the show thinking about the clients I have and the clients I want to have....do I reflect who I would like to work with? Hmmmm....things to think about! 

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FB

Julie Parrilli

Cherry Creek Mortgage

630-988-0094 mobile

815-561-6068 office

 

Pat Haddad, ABR, CRS, ePRO, GRI
Keller Williams Indianapolis Metro NE - Carmel, IN
Carmel, Fishers, Westfield IN Real Estate Expert

Julie--I have been saying for years that I was going to get a new logo.  I HATE mine!!  I think maybe you just might have pushed me over the edge!!  But I think I might stay away from Chevy's type of ad. :-)

Feb 17, 2011 01:22 PM
Tim Peterson
Wisconsin Realtor Safety and Concealed Carry Classes - Madison, WI
Realtor Safety Training Classes

Hi Julie I agree we as an industry need to think of logos and branding instead of the standard agent pics we use

Feb 17, 2011 03:38 PM
Julie Parrilli
Finance of America Mortgage - Geneva, IL
USDA/FHAVA Mortgage Guru

thanks guys.....I am in the process of doing some changes myself.

Feb 17, 2011 03:41 PM
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

I haven't been to the Auto Show in a long time.  Ford, by the way cleaned up today during the Daytona 500, I'm just saying.

Feb 20, 2011 02:40 PM