Every Listing has a Voice... What is Your's Saying?

Home Stager with New View Home Staging ~ www.newviewhomestaging.ca

There are two kinds of people in the world:  those who walk into a room and say, "There you are," and those who say "Here I am!"  (Abigail Van Buren, better known as Dear Abby).


Every listing has a voice on the internet, and with 92% of buyers looking there at some point during the process, it's important that you understand what the photographs are saying on your behalf.  When you consider getting homes ready for the market, do you want your properties to slip into the room quietly looking for buyers?   More likely, you want them to confidently proclaim, "Here I am!"


The spring market is usually the busiest time in the real estate calendar, and so you might think that you need to rush to get onto the market before you miss the window.  But what if your property is just a, "there you are" listing?


The properties that grab attention and generate real buyer interest are the ones that will sell the fastest and for the highest price within their market.  And in a busy market, they're also the most likely to have multiple offers.   Creating those must-see listings is most effectively done by adding home staging to your value-added services. 


A professional stager will guide the home seller through the confusing and sometimes overwhelming process of preparing their house for sale.  Often all it takes is a thorough consultation, and they can get the rest done themselves.  We give them the tools, address their questions, and keep them on track.  Of course, we offer a multitude of additional services, but it all starts at the consultation, and ours is packed with information and provides exceptional value to you and your clients.


So, let's work together, and make sure all your new listings enter the room confidently, proclaiming, "Here I am!"

Posted by



Christine Bird, owner of New View Home Staging, is a Certified Staging Professional, instructor of the CSP Elite Affililate designation for Realtors and the CSP 3-day core program for new stagers entering the profession.  She is regularly published in her local Kitchener-Waterloo market, and is the 2011 RESA Canadian Rookie Stager of the Year. 

Comments (2)

Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Photoes are everything on the Internet.  Staged rooms photograph better than those who are not staged.  Staging is about maximizing and showcasing space.  Every square foot of space needs to sing it out.  LOOK AT ME!!!!l

Feb 16, 2011 04:45 AM
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

I agree, plus the photos are more than important when your listing hits the MLS.  They need to have the correct lighting, good furniture placement, all that goes with staging the home.  They also should not be of toilets, just the master bed, (nothing of the room),stretched out, dark and uninteresting.  I have seen so many of these and the listing is easy to pass by for the buyer when they look online themselves.  Staging is very important and the look of the home does need to convey to potential buyers I am the house you want, look how good I look.  Thanks for the piece.

Feb 16, 2011 04:53 AM