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We are excited to be offering you this first ever opportunity to be taught by one of North America's best known names in staging.
Join Matthew Finlason for this Intensive 2 day Advanced Design and Marketing course for Home Stagers as he shares his years of knowledge, experience and passion for home staging.
Matthew’s course for Home Stagers consists of classroom training, which will increase existing Home Stagers skills and knowledge in areas such as operating a Home Staging business, creating intense relationships with clients, advanced design and creativity, future trends, and secrets to designing stunning installations to attract the luxury markets, just to name a few. Best of all, it is instructed by one of the premier experts in the real estate design and home staging industry
Matthew will only be offering 3-4 tours a year and this may be your only opportunity to take this unique and exciting class.
Advanced Staging & Design Course Outline
Day 1 - Marketing & Client Management
Creating Intense Relationships with Clients
--- Mirroring Your Client Demographic To Sell YOU
--- How To Research Demographics For Maximum Impact
--- Taking The Lead: 10 Questions To Master Client Relationships
--- Establishing The 'Buyer's Perspective'
--- Designing A Visual Marketing Plan
--- Establishing Expectations & Parameters
--- Employing New Industry Terminology
--- Managing Difficult Personalities
--- Closing the Deal
Creating a Blueprint for a successful sale - Target Staging
--- Analyzing Market Trends To Create The 'Demographic Buyer Profile'
--- Establishing Expectations & Parameters
--- Working With Floor plans
--- Stepping Outside The 'Neutral Zone'
--- Understanding 'Lifestyle Merchandising'
--- Designing 'The Perfect Lure' vs 'Casting A Wide Net'
--- Directing The 'Flow Of Traffic' With Furniture & Art
Raising the Bar
--- Professionalism & Creative Standards
--- Creating A 'Company Aesthetic'
--- Compensation: How To Get Paid What You Are Worth!
--- Monetizing Your Stage to Create Additional Streams Of Revenue
--- Maintaining Current Inventory
--- Being Memorable With A Stunning Transformation
Day 2 - Advanced Design & the Creative Process
Luxury Styling - Not Just For Luxury Properties
--- Designing For Your Specific Demographic
--- Optimal Furniture Arrangements
--- Understanding & Demystifying Design Styles
--- Mixing Aesthetics To Target Demographics
-- -Staging To Highlight Architecture
--- Sourcing Art, Accessories & Inventory
--- Creating High-End Art On A Budget
--- Staging Dual-Purpose to Maximize Room Function
--- Giving Your Stage Character: WOW FACTOR
--- Creating The Unexpected With A Look That Sells
--- Staging for A Luxury Market
--- Inspiring Buyers With Color
--- When To Work With Asymmetrical Balance?
--- Creating Drama With Lighting: The Triangulation Effect
--- Mixing Metals & Wood Tones
--- Bedroom Secrets Revealed
Forecasting Trends
--- What's Happening NOW
--- The new Contemporary
--- What's On The Horizon
--- Leveraging Media To Create Press For Your Brand
Dates and Locations - Register NOW!
March 5 & 6 - Secaucus, NJ - (only a few seats remaining)
March 8 & 9 - Chicago, IL
March 12 & 13 - Dallas, TX
March 15 & 16 - San Fransico, CA
Cost of the course is $1,495.
Class size is kept to an intimate setting so space is limited and is expected to sell out quickly. To reserve your seats, Register now. A $500 deposit is required to hold your seat. You will be provided the option to put your deposit down or pay in full after the online registration form. You can also call 843.822.2622 to register / pay by phone.
Staging and Redesign (SAR) Training has been training new and experienced stagers since January 2007. Our core curriculum focuses on business and technology training to help stagers succeed in today's market. Our courses are taught by some of the most notable stagers in the home staging industry with reputations for quality work, mentoring and support.
For more information about the SAR Home Staging training programs and to register for Matthews advanced class, visit the Staging and Redesign (SAR) website or call 1-843-822-2622. Register soon, seating is limited!
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