If you've decide to take the plunge into promoting your real estate services online, here are a couple of tips on how to get started developing relationships with potential clients.
1) Get some sort of auto-responder program. This is an automated e-mail system that will let you gather e-mail addresses of potential customers and then follow up with them automatically, even as you sleep (hence the "auto" and the "responder"). All you need to do is send out targeted messages to your list at regular intervals. Aweber.com and ConstantContact.com are two of the best known. Both are reasonably priced as well.
2) Then you'll need to get potential prospects to give you their e-mail addresses.
To start collecting email addressed from prospective clients, you'll need to provide an opt-in form on your website. This is the form in which a prospect will give you his or her name and e-mail address. Your auto-responder should help you create this form; all you'll have to do is copy and paste it into your website. You'll want to be sure your opt-in form is easy to get to and easy to see on the page. Center of the page is best, at the top of the page is your next best choice, either on the left or right side. (Important note: if you decide to send different types of e-mails for buyers and sellers, you may want to have two different opt-in forms on different pages (one for buyers, the other for sellers).
Now comes the "tricky" part: You'll need to have a very compelling reason for people to opt-in. Telling them you'll send them your newsletter usually isn't enough. You'll have to offer them something of real value to them.
Some ideas for offerings:
- A five-page report on how to sell their home quickly in a down market.
- For first-time home buyers: a report on how to get their credit rating high enough to qualify for a mortgage in this time of ever-tougher loan requirements
- $500 off the commission they pay you for selling your house (obviously, they'll have to eventually become a home-selling client of yours at some point to collect).
- For homeowners who are considering purchasing a short sale: A short "how to buy a short sale" guide.
If you'd like more ideas on how to market your real estate business online, contact RealtyTech.com. We hope to hear from you soon.
Be Sure To Read Some Of Our Older Blogs!
Marketing Your Real Estate Services Via Forums Pt1 & Pt2
Why Your Real Estate Website May Fail Without SEO. Pt1 & Pt2
Four Easy Ways To Increase Your Website's Traffic - For Free
Optimizing Your Real Estate Website Step by Step
How to Choose Your Real Estate Website Domain Name
The Four Basic Elements of SEO
How "Getting Listed" Helps You "Get Found"
Choosing Keywords For Your Real Estate Website
Top Real Estate Website Mistakes
How Using Videos Can Get Your Real Estate Business Found on the Web
Is Article Marketing Right For You? - Yet another SEO tool that gets you more traffic!
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