If You Are In Real Estate, Are You Also In The Technology Business?

By
Real Estate Agent with Coldwell Banker Dynasty

   If you are in real estate, are you also in the technology business? For many agents especially the ones that have been in the real estate business for a long time, the answer is "no".  Many agents doesn't have a decent website or a website at all. If the computer does not print or go on the Internet, they can't do anything until the computer technician comes and fix the problem. If the Blackberry or iPhone does not work or the contacts got accidently deleted, they can't make any call to get business or keep in contact with their clients.

   Can we get away from technology? I find it really hard especially when technology are changing so fast and becoming easier to use. No longer do we leave messages on answer machines and hoping for a response the next day. Instead we expect almost an instant answer when we text others. We can save a trip to the client's house to have them sign some documents by using Docusign to get their esignatures.

   So if you still believe real estate and technology are separate, don't be surprise when the techie agents do more business and make more money. If you believe real estate and technology are the same, what are you going to do to stay ahead since technology already change by the time you finished reading this!

Comments (5)

Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Song, I so agree with you that as realtors, we jusst can't get away from technology if we want to saty in busines.. How to keep up with all of it is the problem!

Feb 17, 2011 03:30 PM
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Definitely I agree with you, , technology is a great tool to separate yourself form the competition, 

Feb 17, 2011 11:02 PM
Hal Hovey
VA & FHA home buyers, vacation homes, foreclosure homes - Oak Harbor, WA
Realtor - Oak Harbor Homes For Sale Whidbey Island

Technology is a great way to differentiate yourself and excel, but the business is still about connecting with people.  Keeping the balance is what makes great agents successful.

Feb 18, 2011 04:08 AM
An Bui
DocuSign - Seattle, WA

Thanks for sharing your thoughts on technology and including DocuSign - for those who don't have it yet, we're currently running a special offer and giveaway for the DocuSign Truly Free Trial

You can sign up to try DocuSign without a credit card and enter to win a $100 Visa gift card - we're giving away one a week!

Feb 21, 2011 04:39 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

You're right, it's hard to keep up with all this technology!  We just got an e-reader and I'm loving it, but think I still want an Ipad too.

Mar 24, 2011 05:00 PM