How To Set Up a Facebook Business Page - 30 Days to Social Media Results - Day 11

Services for Real Estate Pros with Marketing with Kate

How To Set Up a Facebook Business Page - 30 Days to Social Media Results - Day 11

Yesterday we went through the anatomy of a Facebook Business Page.

Today it’s time to set up a business page.  As a Facebook marketer, I am adamant that if you are using Facebook for business that you need to do it through a Business Page and NOT your personal profile.  Leave your personal profile for connecting with true friends and family.  Set up a business page to connect with prospective clients. 

Before.  we get to the video on setting it up. 

Question MarkWhat do you really want to use your fan page for?  Go back through the notes that you created in the early part of this series.  Before moving forward make sure that you have the answers to this question.





So what do you want to use your Facebook business page for?  Here are a few options:

  1. Generate Fans (to follow-up with and sell)
  2. Boost my email list (to follow up with and sell)
  3. Sell products directly
  4. Create brand awareness
  5. Create massive credibility

Figure out this question before you take another step because it will determine which direction you want to head.

If you’re not clear, leave a comment and I’ll see if I can help point you in the right direction.

Now that you have it, set up your Facebook Business Page:  Here’s How:

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I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.

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Comments (8)

Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I am in the process of getting my neighborhood page all set up...thank you for the great advice.

Feb 17, 2011 04:22 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I finally had a chance to take the tour of the new facebook page.  Some good stuff there.  Some of those improvements really address real outages from previous version.

Feb 17, 2011 07:20 PM
Mike Saunders
Retired - Athens, GA

Kate - I like the approach to determining  why you want a business page and what you hope for it to accomplish. It certainly might determine how it gets set up and used.

Feb 17, 2011 11:57 PM
Jimmy Gilley
Gold Star Realty - Niles, MI
(269) 362-4841 - Search Niles MI Home For Sale

I enjoy facebook, and it has already been a source of business for me.  I have contimplated whether to split off and make a business page or not.  I still haven't quite decided, as of right now I just use my personal page as a business page (well about 20% business)


Feb 18, 2011 01:04 AM
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Hello Kate, another interesting post regarding Facebook.  Thanks, my Facebook exposure is a work in progress and I value your suggestions.

Feb 18, 2011 03:17 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kate, excellent tips for BUSINESS pages.

Somehow, my post ended with "Here's How:" and thought a video or a link should have been there. Did I miss something?

Feb 18, 2011 04:07 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kate, I am going to have to spend a day just reading and implementing all your good posts. Thank you for sharing another great one.

Feb 19, 2011 01:18 PM
The Niche Agent
The Niche Agent
Your Niche Is Our Niche

Want to make $360,000 a year from facebook? 

Virginia Munden did...  Check out the interview I did with her on The Niche Agent as she shares some of her insights into the online social media marketing and relationship building world of real estate.

Jun 02, 2014 09:41 AM