Really? And You're In Sales???

By
Real Estate Broker/Owner with Aspen Lane Real Estate Colorful Colorado CRE# 40005863

carA friend of mine called me this week and asked me to go and look at new cars with her.  She is single and didn't want the salesman to think she was an easy mark walking in to the dealership by herself. 

I told her no problem and I brought my husband along for good measure. 

We went to a local car dealer (let's just say a Japanese car dealer) and walked into the showroom.  We were immediately greeted by an eager man (let's call him Joe) who's English wasn't the best.  I should have known things wouldn't go well when I introduced myself to him as Belinda and he called me Banana.  Of course, if I were Anna Banana, this would not be a problem.

Joe immediately started peppering my friend with questions before she ever got to actually look at a car.  When she told him she was interested in two models and just wanted to know approximately what the payments would be on each, he escorted her to his cubicle and got out a white sheet of paper.  Joe asked her over and over again what she wanted her payment to be.  She kept telling Joe that she wanted to know what the payments were before she would tell him anything else.

After 30 minutes of stressful dialogue, I finally spoke up (yes I was quiet for the whole thing up till then) and said "This isn't rocket science. I'm sure you've sold one or two of these in the past. Just tell her what the payment range is."  Well, Joe wasn't at all happy with me.  He still did not answer the question.  I told my friend it was time to leave. 

I grabbed my husband and said we are out of here.  We walked out to our vehicles with the salesman chasing behind us.  He kept saying he would get the numbers man for us.  I told him he blew his chance and we were leaving.  My friend told him she was angry and stressed and wanted nothing more to do with him.

I took my friend to the car dealership where my husband and I have bought our last 11 cars, including cars for our daughter.  I was greeted with a hug from the general manager, Dave, and quickly made the introductions.  I asked him if he could do anything and keep the payment in the range that she needed.  He said no problem, and ran the numbers and came up with a payment that would only fluctuate a few dollars depending on which car she picked.

One of his seasoned salesmen assisted my friend and showed her everything there was to know about the car.  He even programmed her cell phone into the SYNC system to show her how the hands free phone operated.

She finally decided to drive the car to see if she liked the way it felt.  Once she pushed on the gas, she was in heaven. 

Never once did our dealership, (Landmark Lincoln in Englewood, Colorado) pressure my friend.  They treated her and her questions very sincerely and tried to accommodate her every need.

I am always amazed at the attitudes of some sales people.  If I behaved the way that Joe did to my customers, well - let's just say I would be flipping burgers at the nearest burger joint.

 

Comments (22)

Wendy Betts
RE/MAX PROGROUP - SOUTH DELTA /SOUTH SURREY & WHITE ROCK - Tsawwassen, BC
South Delta & S. Surrey Realtor

The hardest sell is to a salesman!  But, Realtors aren't really sales people - we are just about everything BUT!  Buying a car is one of those places I feel vulnerable, cause I don't talk-the-talk.  Good thing my son-in-law is in that business.  As in every service, the custome just needs information to make an informed decision!  Cheers, Wendy Betts - Vancouver BC

Feb 18, 2011 03:36 AM
Angela Banks
Keller Williams - Virginia Beach, VA

Nice story- this happens so much every day.  When people feel pressured they run away from the situation, that's why I give my clients plenty of space and small talk when we are viewing properties!

Feb 18, 2011 03:36 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

You did your friend good, by taking her to a lincoln dealer!

Feb 18, 2011 03:39 AM
Linda Hinson
S & L Properties - Calabash, NC

I had difficulty like that one time and I was going to pay cash...just wanted a price on the car...I walked and bought elsewhere.

Feb 18, 2011 03:55 AM
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Unfortunately there are a lot of car salesmen like Joe.  You did the right thing taking her to another dealership whom you trusted and respected.

Feb 18, 2011 04:02 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Richard.  Thanks for the good comment.  I will go back and add the link to the Lincoln dealer.  Why didn't I think of that.  I'm having trouble selecting categories and group so I keep going in to edit.  Maybe if I wait a while it will be fixed.  It is silly the games these people try to play.  This is the "Dark" side of sales.

Feb 18, 2011 04:25 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Jerry.  I always have fun when I buy a new car.  Sure there is always some negotiating but it doesn't have to be painful.

Feb 18, 2011 04:28 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Linda, good for you.  There is no reason to tolerate the abuse. 

Feb 18, 2011 04:29 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Angela.  Good idea.  Everyone needs a little breathing room when making a major purchase.

Feb 18, 2011 04:29 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Wendy, you are lucky to have a relative in the business.  That must make it so much easier for you. 

Feb 18, 2011 04:30 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Shannon.  Its so true.  She probably would have a bought a car right then if Joe hadn't been such a jerk.

Feb 18, 2011 04:31 AM
Jim Patton
Aspire Home Real Estate 209-404-0816 - Modesto, CA
Realtor - Stanislaus ,Merced, San Joaquin Counties

Belinda (Banana) - I would have done the same thing you did.  I would not put up with the salesman playing his dealership games.  I hope your friend enjoys her new car.

Feb 18, 2011 05:35 AM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

This is why I keep my vehicles for many years. I hate car lots. My biggest hate is when I take along a male freind and the salesperson directs all of his questions and anwers to him.

Feb 18, 2011 06:54 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Belinda, great post and suggested.  Enjoyed reading about your friend's ordeal ... but she was lucky to have you with her and finding the a good salesman and the right car at Landmark Lincoln.

Feb 18, 2011 03:08 PM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Jim, Thanks.  She loves her new car.  They treated her like she mattered which made all the difference.

Feb 18, 2011 04:49 PM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Ellie, I know what you mean.  Its like we women just don't have a brain.  If they only knew!!!!

Feb 18, 2011 04:50 PM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Rebecca.  Thanks for suggesting.  I guess it just didn't make the cut.  I felt it was a story that needed sharing.  I hate it when people treat you badly when you are about to put money in their pockets.

Feb 18, 2011 04:51 PM
Not a real person
San Diego, CA

Now what a minute! There’s nothing wrong with flipping burgers at a burger joint. Well, depending on your age and all the bills that you might have to pay. LOL

Feb 20, 2011 04:27 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Oh Russel.  I know flipping burgers is an honorable career.  Just not sure its for me.  I would get way to fat!

Feb 21, 2011 01:49 AM
Joyce Godwin, Realtor, CRS
RE/MAX Elite Properties; Serving Cypress, Spring, Tomball, NW Houston - Houston, TX
RE/MAX Elite Properties

Belinda, This could have been another Pay It Forward Post!  Nice that you could be there with your friend.  I don't do well with "pushy" and overbearing either.   

Feb 22, 2011 12:40 AM

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