What Are 9 Out of 10 Home Buyers Doing?

Real Estate Broker/Owner with Hello Realty NM Broker License 16161


Now if this image were a billboard in the sky, perhaps more Realtors® would stop and pay more attention to where real estate buyers are online and what they are doing there. Today, according to the National Association of Realtors® (NAR), more than nine out of ten home buyers use the internet as the search tool of choice at the start of their home buying process. In 1995, it was only 5 percent or 5 out of 100!

Today, some Realtors® get it and have jumped into the online pond with websites, blogs and email. Others are still looking at the stop sign with some form of denial or anger and choosing not answer their phone, respond to email in the now timely expected fashion of quickly or sadly criticize their peers for talking about a customer they met online.

Fortunately, more and more are learning how to swim differently in the stream of conversations by using social media tools such as Twitter, Facebook, LinkedIn and YouTube to name a few. The 2010 NAR member profile showed half of all Realtor members now use social networking sites. This means the industry is finally shifting to catch up with the customers. And in real estate, this means buyers can go "social" to get more information on what they need before they contact anyone, including a Realtor®!

In our culture of instant gratification, home buyers today expect to find answers online before having an offline conversation with a Realtor®. They do not want to wait for a real estate agent to get back to them to answer a question or tell them the price of the home. They expect to search for a home online by address and find out everything from price to 15 photographs to a virtual tour or video. They will search online from their computer, smartphone or iphone/ipad until they find a blog or website or someone on Twitter for an answer.

The real estate industry did not create the internet or social media. Yet, the internet and social media have revolutionized how people communicate and make buying decisions in the marketplace. Hopefully, the next time you see a stop sign, you might go forward on a road to something new.

Posted by

Our Santa Fe real estate market is a local one. Search All Santa Fe Listings Here and get results in both an easy list or map search. If you want to see a SOLD sign on your property or you want to make a lifestyle change by moving here, call me at 505-660-4541 to schedule a real estate consultation. No one has time or money to waste in this new landscape of real estate online. I am available to help you and make a positive difference in your real estate experience. Remember dreams are made a reality only when you act on them. Emily Medvec

Today, I represent Sellers and Buyers in all price ranges in Santa Fe and throughout northern New Mexico. My focus is to use my experience, vision and strategies to find you opportunities and solutions. My goal is always to save you time and money whether you are selling or buying any type of Santa Fe real estate, including homes, land, town homes, condominiums, ranches and commercial property. Here are recent reviews from my past clients about my know-how and service. Until you are ready to Buy or Sell, let's connect and learn more about each other on Facebook or Twitter

Emily Medvec Copyright 2019 All Rights Reserved 2007-2019


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Show All Comments
Raiza Schwartz
West USA Realty - Ahwatukee, AZ

I have someone on my fb that asked me to help them look for a home, so I know first hand it works.  I also take my flip phone along to showings, so my clients can go back and view the homes that they really liked,  I see their appreciation for going the extra step.

Feb 19, 2011 12:12 PM #1
David Burrows
Classic Realty - Fairfax, VA
No Pressure, Just Seriously Devoted to Real Estate

I am absolutely amazed with the amount of agents that don't answer their phone. I've waited sometimes a couple of days just for a simple email response or even a response from a Voice Message I've left a listing agent on a listing he/she represents. People, when looking for a house, want a quick response from the agent.

Feb 19, 2011 12:20 PM #2
Cameron Novak
The Homefinding Center - Corona, CA
Featured Corona Real Estate Agent Team

Nine out of ten buyers are BUYING!  :-)   Ok... maybe 10 of 10 buyers are buying.

Feb 19, 2011 12:24 PM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Emily- One of my staging clients told me he wanted a Realtor who had a blackberry and knew how to Tweet.  He wanted to be able to communicate using today's social media.

Feb 19, 2011 01:57 PM #4
Wanda Thomas
Montana Homestead Brokers, Broker, CRS, GRI, SFR, RN - Billings, MT
Billings Montana Real Estate

Online affords many people the comfort to look and make some preliminary choices about homes in price ranges and neighborhoods they like.  I'm less likely to "show" people what homes to look at, rather they are more likely to tell me what they want to look at from the online search I've set up for them to use.


Feb 19, 2011 02:21 PM #5
Virginia Kail
Investments, starter houses, luxury homes,farms, acreage - Cookeville, TN
True Blue Realty, Homes and Land for Sale

I am loving every minute of it Emily!  I've never liked talking on the phone in particular, and I always feel a little akward meeting strangers for the first time.  All of these great new technologies let me "get to know" someone before I ever meet them, and my blog lets them get to know me. I don't feel like I'm meeting strangers anymore.  I think many clients feel the same way.

Feb 19, 2011 02:32 PM #6
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Emily anyone in this industry that is not making use of the Internet and all it resources is making a huge mistake.  The Internet is here to stay, and it is time to jump on board or be left behind.

Feb 19, 2011 02:32 PM #7
Emily Medvec Qualifying Broker
Hello Realty - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Raiza, good idea with using the tools to help your buyers keep track of the homes.

David, ditto! And today, those buyers will only phone once. If no answer, they go online and find the answers or another Realtor.

Cameron, I agree the buyers searching online appear to be more focused on buying today.

Kathy, love it... have smart phone can tweet!

Wanda, we have similar experiences. I usually create a buyer web page for my customers where they can compare properties, neighborhoods and follow trends. This gives them access 24/7 from their smartphones or ipad and saves them time by not having to open and/or print listing info sent via email.

Feb 19, 2011 02:35 PM #8
Emily Medvec Qualifying Broker
Hello Realty - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Virginia, I appreciate your excitement about these new tools. I am equally thrilled. The way we talk to strangers now is different and like minded people find each other and do business.

George, no kidding... all things that are real estate are online!

Feb 19, 2011 02:40 PM #9
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Recently I was in Orlando showing properties to the daughter of a good friend.  He wanted my help in finding her a home. 

Before heading out, we sat in a coffee shop to review what we would be seeing.   She said, "Wow, Fred, you have a Blackberry and a Laptop with an Air Card - you are pretty cool for an... uh, older guy.  The young Realtors I talked with, don't know how to use Tech."




Feb 19, 2011 03:10 PM #10
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Hi Emily, you are right on the money with this post.  I am amazed at how many people search and sign up to search for homes before they want any contact from me.  Timing is everything!

Feb 20, 2011 01:42 AM #11
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor


Yes, people want to do their research and narrow their search but they still a human to help them. :)


Feb 20, 2011 02:44 AM #12
Emily Medvec Qualifying Broker
Hello Realty - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Judith, timing, information and keeping your about me page up to date all make a difference today.

Steve, you are right about that, however, they often want to a human who can communicate with the new social networking tools they are using as well. In the end, people do busines with who they know, like and trust.

Feb 20, 2011 04:20 AM #13
Gloria Todor
Century 21 Absolute Realty - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Emily, All of us here at AR understand that times they are a changin', and it is so important to keep up with the every changing world of technology and world of consumers.  The bonus in this change is it can be quite fun also! 

Another great photo!   Hit the Suggest button!


Feb 21, 2011 03:41 PM #14
Ilyce Glink
Think Glink Media - Chicago, IL
Best-selling author, award-winning TV/radio host.

This is really interesting. There is a case going through the Missouri Supreme Court currently about whether non-licensed sites can give real estate advice. It is certainly a changing game, and agents must adjust some of their techniques.

Feb 24, 2011 04:25 AM #15
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

May 30, 2012 12:57 AM #16
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Realtor | Serving Santa Fe & Northern NM
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