I don't know if you noticed, but this past week was filled with an avalanche of publicity. In business, we're all looking for ways to get exposure, attention and eyeballs. None of us are in the public eye the way these people are but I think we could all learn some valuable lessons from this varied cast of characters...
The launch of Al Jazeera International, love them or hate them, these guys caught the West's attention when they started hosting controversy by airing Osama Bin Laden's videos a few years back. This is the CNN of the Middle East and on Wednesday November 15th 2006, Al Jazeera launched their service in English.
Borat the movie, create the controversy... this little movie has been at the top of the box office since last weekend and now, it even has Romanian villagers up in arms. Personally I think this is part of the plan to keep the publicity going and has been featured on every major news outlet from CNN, ABC and FOX, right up to the the BBC World News. This was pure genius. The movie was pretty cool too.
Michael Jackson is the controversy... Mikey flops while trying to make a comeback earlier last week.
OJ Simpson launches a new book about how he would have killed his wife "if he did it". This guy will do almost anything to try and get back into the spotlight.
Tom Cruise & Katie Holmes get married, who cares but... they sure know how to get attention.
So whether you want to generate controversy, host a controversy or be the controversy, here are a few of my favorite PR spots on the web...
- from PRWebdirect.com, How To Write A Press Release
- from I-Newswire.com Press Release Help
- Joan Stewart, The Publicity Hound... articles
- Paul Hartunian's article on Press Releases Made Easy
Enjoy everyone, now go and get noticed...
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