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What To Consider With Webinars

By
Services for Real Estate Pros with BusinessTrainingTeam.com

Have you ever thought about doing a webinar?  This is a great way to set yourself apart from your competition and it is not as difficult as you might think.

Factors to consider when planning your webinar

When you are planning a webinar a lot of questions come to mind that you must consider making sure you have an effective webinar that produces the results you desire. If you do not know what results you desire, you won't have the results you desire.  A few factors to consider helping you fine tune your thinking when it comes to planning your webinar are below:

Live or recorded or both -- Do you want to present your webinar live or do you wish to record it for easy watching and listening later, or maybe both?  You could do it live then package and sell it later discounted to participants, and full price for those who did not participate.

Which platform -- Decide as soon as possible which webinar software or platform you want to use so that you can get in some practice with the different functions and features of your choice. You do not want last minute technology issues to ruin all your efforts.

What is your product -- YES! You must know what your product is before you even start. If you have no product the webinar will not really be very successful if you're using it as part of your marketing mix. Have a product so you can have a call to action at the end. No need to create something special you can mix and repurpose existing products but do have one because once the participants get to know you they will want what you have to offer.

 What is your purpose -- Are you there to engage, inform, educate, encourage? What exactly is your purpose in executing a webinar? This can be a tricky question because most people do not want to say the purpose is to make money, even though ultimately that probably is why you're doing it, instead the purpose is something like helping others learn about ways that they can solve a problem they have.

Who is your audience -- Always, always, always know exactly who your audience or target market is. If you do not know the answer to this question go back and look at the products you have and find out who is buying them. That is your target market. It can't be everyone. You should be able to be as specific as possible about who your audience is. Are they moms, are they business men, are they women between 20 and 27 with no children? Who is your audience?

Knowing the answers to these questions can help you go far in helping you plan your successful webinar.

Webinars are great for promoting your business whether you are a retail store, service provider, sales professional or online marketer.  Any business can benefit from webinar marketing - and it is not hard to do.  Join us next week for our webinar on Brand Your Business With Webinars

Show All Comments Sort:
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

I get on a lot of webinars and probably will do some in the future...little intimidating at this time.

Feb 20, 2011 01:43 AM
Heritage Real Estate Group
Heritage Real Estate Group(DFW) - Dallas, TX

We use many webinars for training and have been considering using webinars for marketing. Thanks for the food for thought.

Feb 20, 2011 01:43 AM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Sue: Never thought of doing a webinar--may be time to consider it! Thank you so much for laying it out so clearly--will give it a try!

Feb 20, 2011 01:53 AM
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Sue, great info for anyone thinking of doing one and great food for thought for those of us that never considered it.

Feb 20, 2011 02:59 AM
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate

Sue, I have never actually been the do-er of webinars, but sure have participated in many of them.  Interesting concept to consider if its a good business tool for me.

Feb 20, 2011 04:13 AM
Sue White
BusinessTrainingTeam.com - Conway, SC

Just posted a great report on doing business with webinars on my external blog http://suewhitebizhelp.com/.  Sue

 

Feb 20, 2011 09:42 AM