You Are The Brand!

By
Mortgage and Lending with Southwest Funding

Part of being a success as a loan officer is creating a brand by making your product memorable in the minds of your current and future clients. In the mortgage industry you are the product. What is an effective way to make yourself memorable?

The Generic Approach
Using a generic approach in your business card, ads, brochures and Web sites won't set you apart from the crowd; it won't tell people what's distinctive about you, your business, your products and services. It won't cause you to be remembered.

DFW Loan Officer

Jeff Schraeder

Imperial Mortgage

Comments (1)

Fran Gaspari
Patriot Land Transfer, Inc. - Limerick, PA
"The Title Man" - Title Insurance - PA & NJ

Jeff,

We use a very 'hands on' approach in our closing process. It is very impressionable---good or bad! Some people are shocked who have not experienced personal service in the past! Thanks,   Fran

Sep 24, 2007 06:29 AM