How to Naturally Add Keywords into your Content

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

keywords in contentHow to Naturally Add Keywords to your Content

Google loves content. They love authoritative content and the more content you give them on your topic of authority, the more your site will gain importance in the search engines and to readers. But when you are writing your articles, posts, or basic content finding creative ways to naturally interject keywords can be tricky.  Here are some tips to keep in mind when integrating keywords into content AND linking them to related pages.

When trying to gain a back link to your site, Google will only look at one URL. If you have three keywords that are different with the exact same URL, more than likely Google will only register one of them. It is usually the first one it comes across but it may come back and register the others at another time if there is a reason to return. The goal is to have the bot find various pages and sub pages within the content so it goes to a variety of pages in the site from the one article.

Remember what your keywords are and don't use too basic of keywords when writing the content. If you are talking about buyers and tips to finding the right house, don't bold or link the words, "house" or "buyer" as they are too generic and broad for them to be branded by search engines to the page you are linking to. If you are just writing for readers this may be fine but for SEO purposes it does nothing.

Instead choose a phrase in the content that matches the page you are linking to. Here is an example paragraph:

Daleville real estate has been helping those investing in multi-family units for years with exceptional service and experience. Whether you are searching for residential or commercial real estate in Daleville you can count on the experts in the Daleville Alabama region to help you buy or sell your home or commercial real estate in the Dale County area.

This may be harder to do when you are discussing something a little farther off the real estate path but you still want to incorporate a keyword or two into the article for SEO juice. Here is another example:

One of the finest seniors centers opens it's doors in Sedona Arizona. One would think with the great retirement resources in the Sedona area that this would be a given but with the lack of this type of need comes great reward. The Sunrise Center has currently opened offering seniors in the Sedona area a much needed place for fun and relaxation. There is an enormous rise in Sedona condos and these folks not only need a place to reconnect with others but for finding excellent activities and resources for all things Sedona.

Each paragraph is talking about different things but they have incorporated the correct keywords into the natural flow of conversation.

The "take away" from this is to use your keywords, bold them and link them to different pages in your website or blog and to be specific in your phrases and/or words.

Posted by

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (109)

Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Tammy, what a simple explanation for something that confounds so many people when they try to incorporate keywords into their blogs. One thing I do when I finish is go to and check out what the big words are :)

Feb 23, 2011 01:45 PM
Tommy Taylor
Taylor Properties & - Kerrville, TX
CNE- Texas Hill Country Realtor

As always- GREAT INFO. I think I need to focus on not using such general terms as my links. Thanks for posting this info.

Feb 23, 2011 02:35 PM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Thanks for the tips, Tammy!   I can always use SEO help!!!  Will be bookmarking this so I can come back to it from time to time when I need a reminder!!!

Feb 23, 2011 06:06 PM
Sylvie Brault
Century 21 Realisation - Dunham, QC

Hi Tammy,

I wanted to thank you again for this article...  and give you an update.  I've been studying and revamping some articles and blogs and VOILA!  Some of my articles are now within the first 4 search results on Google.

Couldn't have done it without you.  Thanks again!  Your information has been quite eye-opening!


Feb 24, 2011 06:46 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Karen, I think I answered you on the other post but in case not, thanks for your input and glad I can be helpful!!

F & S - I've used that once but it's a tool I should check out more. :)

Tommy - Thanks for stopping by!! :)

DeeDee - Thanks, Glad it was helpful!

Sylvie - CONGRATS!! Thats awesome! Keep it up!! The more you show  up for your area, the more YOU are the go to gal when they need real estate.


Feb 24, 2011 06:55 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Thanks for the advice. I don't follow this practice as much as I should.

Feb 24, 2011 01:29 PM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


You are a treasure.  Thanks for the info.

Feb 26, 2011 05:23 PM
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Tammy - awesome!  Thanks for another great post.  I will put this to use immediately.

Feb 27, 2011 01:10 AM
Sharon Kolb
Atlanta Decatur Homes - Atlanta, GA
Broker - Atlanta Decatur Homes

Tammy - thanks for the clear post about keywords.  I get it!  Although I read your post about backlinks, I'm still confused about where you get them from, other than linking back to your own website.  I've spent 2 months trying to learn everything I could about writing a blog for SEO -- guess I'll be learning for quite a while!

Mar 07, 2011 06:22 AM
Dianne Goode
Raleigh Cary Realty - Raleigh, NC

This is very helpful to a new AR member trying to figure out, not just blogging but blogging for SEO. And here's a perfect example of how linking back to an earlier post can keep the comments coming long after the blog was posted  : )

Mar 15, 2011 03:43 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Tammy, these are things I wish I'd known very early on. I didn't really understand how the SEO thing worked. I am getting better but I probably need to go back and re-vamp early posts.

Mar 17, 2011 06:17 AM
Cindy Lindgren
Cindy Lindgren, The Landlady - Ukiah, CA
Mendocino County Real Estate

Thank you Tammy for very clear and helpful information.  I'm saving this one.  And I'll be back.

Mar 24, 2011 10:21 AM
Matt Robinson
Professional Investors Guild - Pensacola, FL

Wow, great info.  I'm such a neophyte when it comes to SEO, and most of this just flies over my head, but I certainly love learning new things.  Thanks for the post!

Sep 22, 2011 05:53 AM
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
Can you tell I'm reading up on your blogs. I wonder if editing older blogs using your advice would help them out? I suppose it couldn't hurt.
Oct 19, 2011 04:10 PM
Dylan Taft
Dylan Taft Broker/Owner Taft Street Realty, Inc. - Woodstock, NY
Ulster County Area Consultant

I just bookmartked all your sites!!  You always provide excellent content and those who retain your services probably achieve great results. 

Hundry for more,


Nov 19, 2011 12:09 AM
Matt Robinson
Professional Investors Guild - Pensacola, FL

All terrific stuff...I just wish I had time to do it all!  Thanks for sharing your expertise with us beginners!

Jan 16, 2012 03:36 AM
PRG Real Estate - San Jose, CA
VA Home Loan Specialist - SF Bay Area

Tammy, thanks for the info again!

Mar 04, 2012 09:55 AM
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Does bolding text really make a difference? I've heard yes and no on this one.

Jul 07, 2012 03:02 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Well, it DOES make a little bit of difference but if that's the only thing you do, it won't matter. You want to bold phrases and ideas you want people to get too. a good bolded keyword here and there is still a good idea.

Jul 07, 2012 04:50 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Doesn't each link you put in a post devalue the other links?  How many links can you put in a post and still have good SEO?  As I understand it links to two different pages or post on the same blog site are still two different links?

Jul 07, 2012 02:11 PM