How to Naturally Add Keywords to your Content
Google loves content. They love authoritative content and the more content you give them on your topic of authority, the more your site will gain importance in the search engines and to readers. But when you are writing your articles, posts, or basic content finding creative ways to naturally interject keywords can be tricky. Here are some tips to keep in mind when integrating keywords into content AND linking them to related pages.
When trying to gain a back link to your site, Google will only look at one URL. If you have three keywords that are different with the exact same URL, more than likely Google will only register one of them. It is usually the first one it comes across but it may come back and register the others at another time if there is a reason to return. The goal is to have the bot find various pages and sub pages within the content so it goes to a variety of pages in the site from the one article.
Remember what your keywords are and don't use too basic of keywords when writing the content. If you are talking about buyers and tips to finding the right house, don't bold or link the words, "house" or "buyer" as they are too generic and broad for them to be branded by search engines to the page you are linking to. If you are just writing for readers this may be fine but for SEO purposes it does nothing.
Instead choose a phrase in the content that matches the page you are linking to. Here is an example paragraph:
Daleville real estate has been helping those investing in multi-family units for years with exceptional service and experience. Whether you are searching for residential or commercial real estate in Daleville you can count on the experts in the Daleville Alabama region to help you buy or sell your home or commercial real estate in the Dale County area.
This may be harder to do when you are discussing something a little farther off the real estate path but you still want to incorporate a keyword or two into the article for SEO juice. Here is another example:
One of the finest seniors centers opens it's doors in Sedona Arizona. One would think with the great retirement resources in the Sedona area that this would be a given but with the lack of this type of need comes great reward. The Sunrise Center has currently opened offering seniors in the Sedona area a much needed place for fun and relaxation. There is an enormous rise in Sedona condos and these folks not only need a place to reconnect with others but for finding excellent activities and resources for all things Sedona.
Each paragraph is talking about different things but they have incorporated the correct keywords into the natural flow of conversation.
The "take away" from this is to use your keywords, bold them and link them to different pages in your website or blog and to be specific in your phrases and/or words.