It Is What It Is...
Lately I've been hearing this phrase a LOT. I don't know if people are saying it more or if I'm just more cognizant of it because I'm more aware (I even saw it in a TV show over the weekend!), but what I DO know is that every time I hear it the hairs on the back of my neck stand up and I want to hit something!
Here's the scenario: Somthing has just popped up in one of your deals, you call the other agent to try to brainstorm a solution and they say "It is what it is." They basically just told you "I don't care enough to try to change it"
Where would our world be if that was our answer to every challenge?
Problem: Caveman #1 "Caveman Starving!" Caveman #2 "ugg...Is what Is" Both Cavemen DIE!
Alternative Solution? Learn to hunt, fish, farm and gather berries!
Ancient Times Quote: "The World is Flat" Everyone's response? "It Is What It Is"
Alternative Solution: Get on a boat anyway and discover America... where I live today!
Problem: Hitler's killing everyone he doesn't like... not just the Jews. Can you imagine the world today if everyone had just said "It Is What It Is..."
YOUR ASSIGNMENT, SHOULD YOU CHOOSE TO ACCEPT IT:
The next time you hear someone say "It is what it is..." I want you to correct them and say "It is what you make it" or even "It is what you let it be"
The real estate market's bad... "It is what it is"
Then why are some people doing just fine in this market... I personally closed 24 transaction sides last year WHILE running the office AND teaching CEU classes throughout Florida... all without an assistant! So when people lay down and say "It is what it is" I GET MAD!!! And so should you!
Thanks for listening to my rant.