"Property Perfectly Echoing The Surroundings" (Record Needle Stratch Sound) Hey, You And I Don't Talk That Way.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

You're shooting a real estate video, or cranking out a blog post, and the language is not how you and I talk, converse so why do you still do it?

You know where I am coming from, the luxury home video where everything is how great the property is and how very few ever have enough money to enjoy this level of excellence, comfort. Being spoiled with the nicer things in life. I used to wonder why do they use, read that script in the audio tract? While panning a palatial way over priced home that makes you smile to yourself and wise crack "come off it". Are they serious? It's a joke, gag right? Return back down to earth with the rest of us stiffs. Regular guys and gals.

But then it hit.

If the real estate audience you are after with a many zero place property, real estate listing is kind of stuffy, they eat this copy up.

The luxury real estate broker is buttering up the buyer, who has an ego the size of Montana. Needs to be fed. It is not about you, all about him, her. So you work it by setting them apart from the pack, and the property to go with it for the exclusive, the creme de la creme. If you are thinking the world revolves around you, you need to flaunt money, the spoils of your climb to the top. You want, no need to be read to in a lofty manner. Not "how's it going Joe, how are the wife and the kid's down home" approach where you are just trying to make conversation. Ego stroking and pedantic, stilted real estate presentation go hand in hand when courting, sparking with the rich and famous. Legend in their own minds type of real estate property for high end. Opulence not frugal, makes economic sense practical approach.

I could not do it.

Guess I live in a rual state that is not filled with folks looking to impress, have something you don't and wanting to rub it in.

Maine is bean suppers, outdoor recreational, family times, local sports teams making it to the playoffs, local communities with "home grown" not store bought events. The lifestyle is simple, the people are not. We are resourceful, do a lot of bartering with many survival skills and won't take money for it in return. You have to "get us back" with something home cooked, or lots of random acts of kindness, consideration. I am glad I am a country mouse, living in an area where you can buy a home in the $40,000, $50,000 mls bracket that is all you need. Doesn't have a mortgage on it for long. We don't like debt. Double up on the payments to make them go away. Off our backs. Maybe the country should pull in its horns and live the same way, without fanfare, or out to impress with spend, spend, spend. Maine is 46th lowest for FSSR (foreclosure, short sale, repossession) for a reason. It's not all about the money.

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Rainmaker
3,267,957
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

  I agree...there is a lot to be said for paying down debt...and for directing your message to the folks that will hear it with the tunes played that are music their ears....whether it is opera or country western...everyone lives somewhere.

Feb 22, 2011 10:45 PM #1
Rainmaker
763,113
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

You hit the nail on the head here Andy. Each audience is just so different. I grew up in the country..my friends were farmers as was my grandfather, yet we now market in the 2 counties with the highest median family income in the nation...over $107k per year.

I have had to make adjustments. A fair number of our clients have two masters degrees...both husband and wife. All great folks and driven to succeed.

However, when they need to unwind they like to escape to places like Aroostook County Maine! That is why your marketing approach is so perfect. There is a longing in even the most successful person to be accepted for who they are, to relax and be in a trusting environment where folks are appreciated for their values and personality not for the size of their check book.

Feb 22, 2011 11:03 PM #2
Rainmaker
1,948,862
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

S and D ... good music analogy. Playing what they want to hear. How they live. Matching lifestyle with property adjustment to make the music what they need to hear.

S and J ... You are right. The days of one blog post, ad, video being targeted for everyone is out the door. Specialized, fine tuned and dialed in for this segment, that part of the audience gets results. Everyone is not the same, wants the same treatment, service. Pass that cheap yellow mustard will you please? Thank you, thank you very much.

Feb 22, 2011 11:20 PM #3
Rainmaker
798,169
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Hi Andy,

I get where you are coming from.  I have got to the point where I think I need to be more myself and if I make a mistake, so be it.  The show goes on.  I will say that there are a couple clients where I am a bit more careful. (not the fun clients!)

Feb 22, 2011 11:47 PM #4
Rainmaker
1,948,862
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Cindy ... It is hard enough to be who you are, let alone someone else. But finding your "voice" and so that bits and pieces like Pig Pen, but in a good way rub off, stick to the readers of your blogs, the viewers of your videos and real estate work. If there is no you, it's just real estate sticks and bricks, the local community. But you are the story teller, the local expert. Or should be. Every day.

Feb 23, 2011 12:47 AM #5
Rainmaker
1,948,862
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Marisa ... I bet Kansas is pretty thrifty all the time, prepared for whatever comes around the corner next. Farming, rural backgrounds will do that. The weather is a humbling factor when it helps or hurts your market.

Feb 23, 2011 03:08 AM #7
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Rainmaker
1,948,862

Andrew Mooers | 207.532.6573

Northern Maine Real Estate-Aroostook County Broker
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