You're shooting a real estate video, or cranking out a blog post, and the language is not how you and I talk, converse so why do you still do it?You know where I am coming from, the luxury home video where everything is how great the property is and how very few ever have enough money to enjoy this level of excellence, comfort. Being spoiled with the nicer things in life. I used to wonder why do they use, read that script in the audio tract? While panning a palatial way over priced home that makes you smile to yourself and wise crack "come off it". Are they serious? It's a joke, gag right? Return back down to earth with the rest of us stiffs. Regular guys and gals.
But then it hit.
If the real estate audience you are after with a many zero place property, real estate listing is kind of stuffy, they eat this copy up.The luxury real estate broker is buttering up the buyer, who has an ego the size of Montana. Needs to be fed. It is not about you, all about him, her. So you work it by setting them apart from the pack, and the property to go with it for the exclusive, the creme de la creme. If you are thinking the world revolves around you, you need to flaunt money, the spoils of your climb to the top. You want, no need to be read to in a lofty manner. Not "how's it going Joe, how are the wife and the kid's down home" approach where you are just trying to make conversation. Ego stroking and pedantic, stilted real estate presentation go hand in hand when courting, sparking with the rich and famous. Legend in their own minds type of real estate property for high end. Opulence not frugal, makes economic sense practical approach.
I could not do it.