People always ask me how I got an average of 30 people to my home buying seminars?
How I got that many people at each event was marketing to apartment complexes with the headline that said "When Your Lease is Up, Do You Know Where You Are Going to Live?
Timing is everything! Apartment managers will tell you that they have a 30-35% turnover of renters in the spring (and another 30% in the fall).
What's the best time of year to hold home buying seminars?
For me, it was the months of February, March, April and May!
I held them twice a month, at a title company.
The seminar description as different too: How to negotiate a sales contract; how to save $30,000 in interest with a 25 year fixed rate mortgage; Tax advantages of home ownership; unique loan programs (FHA, USDA, Mortgage Credit Certificates).
They walked out of the seminar with a free copy of their credit reports including a phone appointment date and time to interpret their credit report for them.
Here's the cool part. Out of 30 people, one or two were ready to buy a home. 3-4 people bought a home within 6 months. Another 1-2 within a year.
Back to the Headline: If you got a post card that says, When your lease is up, do you know where you're going to live? Wouldn't you think twice?