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The Price has to be RIGHT or it will be coming down!

By
Real Estate Agent with Adamas Realty LLC

It's become a price war out there.  Home owner's want to sell their homes for top dollar, while buyers are patiently waiting for the next price reduction. 

What to do...what to do...

Price it right in the beginning.  A house that is priced accordingly will produce more activity and sell quicker than a home that isn't priced right - we all KNOW this....yet we give in....we bend to the will of sellers because ultimately we don't want to lose the sale and its their home - its their decision. 

So how can you avoid this pitfall?  Show sellers the comps they are bond to come up against in the face of an appraisal.  Remind them, YOU do not dictate pricing and that buyers in this market will patiently wait for the price to move itself back down the price-o-meter. Explain and stand behind your price point with full property photos, features, and information on comparables.  A picture is worth a thousand words - USE it!  If they have a house that they think is a Mercedes when it's really a Pinto - they NEED to know this. 

We will not be helping our sellers if their house just sits idle on the market.  A car that doesn't run for a long time, always has a hard time getting started again.

So be honest - they will appreciate you for it!

MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Yet it still becomes a battle with the sellers...

Feb 23, 2011 07:58 PM
Lounny Hastings
Adamas Realty LLC - Walla Walla, WA

Sadly, that's the truth...but at least we have armed them indisputable evidence in the form of full detailed comps - that should speak volumes and strengthen your price recommendation.

Feb 23, 2011 08:15 PM
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Lounny-Yes I agree price it right to start, I think that is one of the most important things we do as lisiting agents is knowing where that sweet spot is. Best.

Apr 19, 2011 01:16 PM