Gary Keller on NAR and MOVE in Inman today

By
Real Estate Broker/Owner with Realty Arts NC Broker License #235526

I loved Gary Keller's thoughts on NAR and Move.com in yesterday's Inman News interview I received today. 

NAR as an advocacy for REALTORS®?  Great role, I agree.  But enabling lead gen as a distraction from advocacy?  Not so much, and again I agree. 
As time goes by, it seems to me that NAR's involvement with Move.com gradually erodes the value of the REALTOR® brand on line.  The increased traffic to sites like Zillow, et al, is at least partially due to Move's failure to bring increasing value to consumers and to REALTOR® members.

An excerpt from the interview: 

"Keller said that while the National Association of REALTORS® is playing a valuable role for the industry, and he's a supporter of the organization, he does worry about the association overstepping its charter on some fronts.

"We don't need (NAR) getting in the way and trying to homogenize an entrepreneurial industry," he said.

Licensing the REALTOR® name for use by Move Inc.'s Realtor.com raises a question, he said: "What is NAR doing in the lead-generation business? It's supposed to be representing us, not generating leads for us."
"I don't want (NAR) to inadvertently begin to give away competitive opportunities or advantages," he added."

I'm on board with all of that.

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Scan the QR Code with your Smartphone to Email MeQR CodeMike Jaquish, REALTOR®

919-880-2769 www.RealtyArts.com

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Independent Broker/Owner, Realty Arts

130 Towerview Court,

Cary, NC

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Rainmaker
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Glenn Roberts
Retired - Seattle, WA

Keller has a good mind and uses it well. I read everything I can find, and agree with most of his well thought out points.

Feb 24, 2011 04:39 AM #1
Rainmaker
786,777
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Glenn,

Agreed, of course. 

BTW, I saw that the interview was done by "Glenn Roberts, Jr." and I wondered....

Feb 24, 2011 04:41 AM #2
Rainer
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Jim O'Donnell
Raleigh Cary Realty - Fuquay Varina, NC

Thanks for the share Mike.  I hope you had a great time

Feb 25, 2011 03:26 AM #3
Rainmaker
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Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Jim,

De nada.  And thanks.  Great time, indeed.

Feb 25, 2011 07:18 AM #4
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Rainmaker
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Mike Jaquish

919-880-2769 Cary, NC, Real Estate
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