I loved Gary Keller's thoughts on NAR and Move.com in yesterday's Inman News interview I received today.
NAR as an advocacy for REALTORS®? Great role, I agree. But enabling lead gen as a distraction from advocacy? Not so much, and again I agree.
As time goes by, it seems to me that NAR's involvement with Move.com gradually erodes the value of the REALTOR® brand on line. The increased traffic to sites like Zillow, et al, is at least partially due to Move's failure to bring increasing value to consumers and to REALTOR® members.
An excerpt from the interview:
"Keller said that while the National Association of REALTORS® is playing a valuable role for the industry, and he's a supporter of the organization, he does worry about the association overstepping its charter on some fronts.
"We don't need (NAR) getting in the way and trying to homogenize an entrepreneurial industry," he said.
Licensing the REALTOR® name for use by Move Inc.'s Realtor.com raises a question, he said: "What is NAR doing in the lead-generation business? It's supposed to be representing us, not generating leads for us."
"I don't want (NAR) to inadvertently begin to give away competitive opportunities or advantages," he added."
I'm on board with all of that.