~ Algorithm Foreplay ~
We all know what foreplay is but many don't know what an ALGORITHM is. According to the WikiPedia "In mathematics and computer science, an algorithm is an effective method expressed as a finite list of well-defined instructions for calculating a function. Algorithms are used for calculation, data processing, and automated reasoning."
Yeah, sure, now we all know, right? Um, what was that again? I don't know about you but that doesn't tell me much about SEO or websites. Basically search engines use these algorithms to define ways that they rank sites, judge them and label them as authoritative on a certain subject.
We all should know by now that quality content is king and this is one search engine algorithm for calculating the importance of your site. There are literally dozens if not hundreds of these "rules", "Guidelines", "Algorithms" for calculating how important a site is.
Most of us also know that Google is by far the most used search engine and also the most researched. Matt Cutts, the head SEO blogger/guru/algorithm king over at Google will release little comments, blogs or videos every once in a while that give SEO professionals like myself tidbits on the newest change in algorithms. Trying to keep up with these is not the hard part, working with a system that is not black and white is.
There is no magic list somewhere from Google that says, DO THESE THINGS AND YOU WILL RANK HERE! It just doesn't work that way. SEO is all best guess. Don't get me wrong, many reputable SEO companies work their tails off to align themselves to as close to what Google wants as possible to inch their clients up that ranking line, but there is no cut and dry method that works for everyone, every time.
Here comes the foreplay part: By offering something for Google to come back to again and again, you are not only creating interest with the search engines, but clients as well. If you throw yourself at Google with all you've got and never do another thing to the site, there is no appeal, no interest, no reason to come back to that site. (think of the foreplay here now,) But if you show just a little of what you got, reveal a little of your niche, your specialty, your local flair, let a few people see it, submit it to Google then wait a week and show a little more, there is allure to return. Reason to cache it again. Appeal to come back for more.
Here is an example: When I set up a site such as Wenatchee Real Estate I may change all the cookie cutter content that was given with the site and let it sit for a month. Clients sometime think I have abandon them but I reassure them this works; and the meantime do much off-site SEO. After making the changes I let Google find the site and cache all the changed content. This can take anywhere from 1-5 weeks or so to sift through the website.
But then I come back to the site and add more content. Maybe I found a great article about Wenatchee Neighbors Care Fund that the client is participating in, or maybe new lots for sale on the Columbia River. By offering new, fresh content on the site then mentioning it from the homepage or even giving a small blurb about it on the main page, I have peaked Google's interest to return to the site again.
It's essentially saying to Google, "Hey, I am active over here, come check me out, again, and again, and again...." By creating reasons for Google to come back to the site, it also allows visitors to have something new to read; a reason to stay on the site longer and a reason to come back. All this creates more importance for your site and eventually creates higher exposure and traffic.
So have you showed Google the whole enchilada all up front and never gave them a reason to come back? Or are you teasing the search engine with new and exciting tidbits that create buzz, allure and a reason to return?
Check out the next edition Algorithm Foreplay Part 2!
Check out comments for additional Q & A