Algorithm Foreplay (Part 1)

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

~ Algorithm Foreplay ~

We all know what foreplay is but many don't know what an ALGORITHM is. According to the WikiPedia  "In algorithm foreplaymathematics and computer science, an algorithm is an effective method expressed as a finite list of well-defined instructions for calculating a function. Algorithms are used for calculation, data processing, and automated reasoning."

Yeah, sure, now we all know, right? Um, what was that again? I don't know about you but that doesn't tell me much about SEO or websites. Basically search engines use these algorithms to define ways that they rank sites, judge them and label them as authoritative on a certain subject.

We all should know by now that quality content is king and this is one search engine algorithm for calculating the importance of your site. There are literally dozens if not hundreds of these "rules", "Guidelines", "Algorithms" for calculating how important a site is.

Most of us also know that Google is by far the most used search engine and also the most researched. Matt Cutts, the head SEO blogger/guru/algorithm king over at Google will release little comments, blogs or videos every once in a while that give SEO professionals like myself tidbits on the newest change in algorithms. Trying to keep up with these is not the hard part, working with a system that is not black and white is.

There is no magic list somewhere from Google that says, DO THESE THINGS AND YOU WILL RANK HERE! It just doesn't work that way. SEO is all best guess. Don't get me wrong, many reputable SEO companies work their tails off to align themselves to as close to what Google wants as possible to inch their clients up that ranking line, but there is no cut and dry method that works for everyone, every time.

Here comes the foreplay part: By offering something for Google to come back to again and again, you are not only creating interest with the search engines, but clients as well. If you throw yourself at Google with all you've got and never do another thing to the site, there is no appeal, no interest, no reason to come back to that site. (think of the foreplay here now,) But if you show just a little of what you got, reveal a little of your niche, your specialty, your local flair, let a few people see it, submit it to Google then wait a week and show a little more, there is allure to return. Reason to cache it again. Appeal to come back for more.

Here is an example: When I set up a site such as Wenatchee Real Estate I may change all the cookie cutter content that was given with the site and let it sit for a month. Clients sometime think I have abandon them but I reassure them this works; and the meantime do much off-site SEO.  After making the changes I let Google find the site and cache all the changed content. This can take anywhere from 1-5 weeks or so to sift through the website.

But then I come back to the site and add more content. Maybe I found a great article about Wenatchee Neighbors Care Fund that the client is participating in, or maybe new lots for sale on the Columbia River. By offering new, fresh content on the site then mentioning it from the homepage or even giving a small blurb about it on the main page, I have peaked Google's interest to return to the site again.

It's essentially saying to Google, "Hey, I am active over here, come check me out, again, and again, and again...." By creating reasons for Google to come back to the site, it also allows visitors to have something new to read; a reason to stay on the site longer and a reason to come back. All this creates more importance for your site and eventually creates higher exposure and traffic.

So have you showed Google the whole enchilada all up front and never gave them a reason to come back? Or are you teasing the search engine with new and exciting tidbits that create buzz, allure and a reason to return?

Check out the next edition Algorithm Foreplay Part 2!

Check out comments for additional Q & A

Posted by


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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  1. Bill Burchard 03/27/2011 01:13 PM
Real Estate Sales and Marketing
Active Rain Newbies
The Art Of Marketing You
Search Engine Optimization: An Hour a Day
Be The Best In Your Field
search engines
website ranking

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Christina ONeal
At Home Real Estate Group - Ripon, CA
Realtor - Ripon California

Tammy... Love the way you explain this in english.  It totally makes sense when you put it that way.    Thank you

Mar 04, 2011 02:22 AM #22
Tommy Taylor
Taylor Properties & - Kerrville, TX
CNE- Texas Hill Country Realtor

Tammy- When creating a site from scratch- is it best to "build the bones" all at once and then come back and add to it with additional pages- or is it better to build all the pages and then come back and make changes and add new info to the existing pages?

Mar 04, 2011 08:31 AM #23
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Christina, thanks! :)

Tommy - I would say it's best to build the bones, homepage, buyer or seller page, local info... etc.. then add to it as you go. Don't write them all then submit all at once. That looks suspitious. Always do one at a time, even once a day until you have it to where you like the set up then add as you go (that's what we will be doing..  ;-)  )


Mar 04, 2011 08:41 AM #24
Don Hintz
2D-enterprises / HAUS Design, LLC - Anderson, IN


Great points, especially tying in with your blog about templated websites.  Too many times agents spend money on the templated sites with exact content and leave it untouched and wonder why they never rank high, if at all.

Mar 04, 2011 12:19 PM #25
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Tammy - great point here!  I will occasionally add one of my blogs as a new article for my buyer or seller information on my web site.  Is that the kind of thing you're referring to?

Mar 04, 2011 04:27 PM #26
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Don - that is so right.

DeeDee - As long as you are the same author, Google should be able to realize it's you and not a copied article. Try to make at least 30% of the page different. With AR, that's not too difficult.


Mar 05, 2011 12:21 AM #27
Lydia Lucas
Prudential CT Realty - Milford, CT

Tammy, once again, another awesome SEO post. That drip feeding of content you described is also the same kind of idea you want to apply to link building velocity. Also, it's so true that high quality content is very helpful in pleasing Google :)

Mar 07, 2011 03:01 PM #28
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

That's it Lydia, that slow building link acquisition and content addition will pay off! Thanks for stopping by


Mar 07, 2011 03:17 PM #29
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Tammy, new relevant content does seem to be the ticket to Google ranking once you are on the first page.

Mar 08, 2011 07:22 AM #30
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Mike, but it may make a difference other places you are seen? If you have relevant content there is always something for the public to find over and over again. This not only keeps you on the 1st page but gets you more traffic for more leads.


Mar 08, 2011 01:30 PM #31
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

What a fun combo of sexy and geeky! Good info.

Mar 12, 2011 05:08 AM #33
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Richard!!! ;-) Let's hope for full exposure on part 2!

Rich - Thanks!! Catchy huh?


Mar 12, 2011 08:08 AM #34
Brad Hornshaw
Brad Hornshaw Realtor Lynnwood, Bothell, Everett - Lynnwood, WA
Realtor, Listing Agent, Buyers Agent, Investments
Hi Tammy Thanks for more great info. I love your posts because you give so much great Tech info I can actually understand ............Brad
Mar 14, 2011 07:17 AM #35
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

This is the great things about having a blog on my site.  I keep adding new content.

Mar 15, 2011 04:35 PM #36
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Tammy, I  wish this were easier to do. I am happy that Google loves AR though.

Mar 17, 2011 06:06 AM #37
Yvonne Hurt
Long & Foster Real Estate - Reedville, VA
Northern Neck of VA Real Estate

Again, great info on a much needed topic.

Mar 31, 2011 09:02 AM #38
Mimi Foster
Voted Colorado Springs Best Realtor

Ok ~ forgive me for not being repetitious.  This was a fantastic blog and was FULL of useful information.  Well written and good subject matter.  But my little Victorian heart went pitter patter with the pictures that you used on this one and the other one.  They were not only appropriate, but they are beautiful and I just wanted to let you know that I LOVE them.  :)

Jun 02, 2011 02:12 PM #39
Aida Pinto
United Associated Brokers - Long Beach, CA
Real Estate Broker (562) 884-6196

I love this post and the comments....I don't know much about SEO....and yes, this was very well written....don't know why it wasn't feature.

Jun 02, 2011 06:05 PM #40
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

I found this one from your post today about all your feature worthy blogs.  And they ARE ALL feature worthy.  We are lucky to have you share your expertise with us... it is VALUABLE!   Thanks Tammy!  K

Jul 06, 2012 09:39 AM #41
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Well this is it for the night.  But I have a bunch more of your articles for tomorrow.  My little 9 year old boy is in your neck of the Woods at Camp Eagle Rock for the Royal Ranger 50th Anniversery and Camp-o-rama!

Jul 07, 2012 02:19 PM #42
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