If you are trying to figure out what Google wants, you don't need to know the details of the latest changes to their algorithms. Yeah, yeah, SEO, PR, SERP's, Google slaps, yadda yadda yadda.....really it is easier than that. Sorta. :-)
The algorithms are the set of logic, formulas and weighting of various factors that Google uses to determine, for a given set of search terms, which sites will be shown high in the search results. And frankly, I don't know the specifics about this new change but I do know this:
- Google is changing their algorithms all the time.
- Google has always penalized duplicate content.
The bottom line has always been that there are two foundational keys to success:
- publish unique and relevant content
- acquire inbound links from quality sites
There are some things you can do to acquire those links, but the best is to focus on content.
And isn't this really what we all want the web to be, anyway? If I search Google for some topic, I want to see 10 quality sites with different content on them. If eight of the top 10 sites are re-publishing the same article, Google and the web have failed me.
So leave the hard-core SEO to the full-time SEO weathermen. (They get it right sometimes, until it changes.) Just focus on building the kinds of sites we all want the web to be, focus on the unchanging foundational principle of quality content and quality links, and make sure you are not neglecting your offline marketing strategies, which will always bring the best results for most of us, anyway.