Making News On A Weekend, Or Better Yet Heading In To It.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

In small populated, spread out big state like Maine, making news on a Friday, heading in to the weekend was always the best way to water down the stew.

maine field woods view

To stretch the marketing coverage if you were a politician wanting more than your fifteen minutes of fame, exposure.

When I was a broadcast news director in the Bangor Maine market, you saw the savvy media types release to the AP, UPI wire services a story to designed to hit the airwaves on a Friday if possible.

Governor's had their weekly new conference providing enough time to cut up the video, audio, wrap around it with some copy gleaned from that session. Smart.

The reason for the longer mileage on the news, articles, broadcast stories? People have lives beyond the TV camera, the bright lights, RE 50 radio studio audio mics. In Maine, good luck finding a news person at the helm Saturday and Sunday. Other than a rip and read of the wire, something packaged the end of the week and heated up. Put in to the broadcast fridge for very limited broadcasts to get through that weekend. Most of it is economics, not just being at home with family Waltonese. Only so many news maine winter tree photowatchers in an area of Maine where there are eleven people per square mile.

Broadcasting to Maine trees, wildlife does not pay for the juice to keep the electrons flowing, radiating.

Out that big antennae standing vigilant with red, white paint, blinking red or white lights behind the studio "A" and "B".

Or the news microwaved to a mountain top stick nearby for even better propagation, saturation, reach.

And newsprint, papers, magazines, firing up the presses on the drop of the hat can not be technically done.

It's called a big production flywheel.

And needing lots of readership to create extra, special additions. There are time limitations and why you go to bed watching a west coast summer Red Sox game maine fall leaves colorswithout the final score in extended innings.

Wake up still not sure how that game turned out for some time.

Too late for the presses that head to bed too.

Now with bloggers, social media all that has changed.

Like we just followed in Eqypt, Libya. A while ago in China as things heated up. Instantly with a cell phone image, video loops and some copy written from the local perspective can be tweeted.

Mentioned instantly on facebook, tumblr, etc.

From a real live native, news hits the airwaves, your email inbox.

Not from a newly graduated broadcast degree holding journalist. Marooned in a strange to him / her market 250 smallest in the land. With no local experience, history or perspective for this jounalist on his way up the media market ladder to draw from a local turf childhood.  They do things different on the other side of the country. This is Maine, not Hollywood.

Now joomla, wordpress platform blog posts from passionate,  aspiring writers with high powered still and video cameras are setting up roof top broadcast facilities. Tapping in to the wire, hitting the Internet backboard to ride the waves. For surfers all over the Global Village like Marshall McLuhan predicted. To gather the news from the local trenches, the guy and gal on the street.

Raw, not so polished but honest and connecting on a real level with the audience in new powerful ways. Hopefully not spun by anyone appearing to be the girl next door naive and wholesome. The real deal, short and sweet. We used to be fed the news, told what to think, all hearing the same Walter Cronkhite, Edward R Murrow.

Not talking to them, leaving a comment on the blog posts, putting thumbs up on their facebook page, uploading a response video on youtube like we can do now.

It's now two way, more from the people ground swell communication flowing back because we can, have a keyboard, video and still camera of our own.

Maine, a little bit blunt, out spoken but you always know where you stand with people here. Wake up, start your dream. Come for a day, stay a life time in Maine.

I'm Maine REALTOR Andrew Mooers, Broker

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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Andrew, I have to wonder, what would Walter Cronkite think of all of the new media?  It's so different than it was when he ruled the CBS Evening News.

Feb 26, 2011 09:01 AM #1
Rainmaker
1,946,047
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Pat ...He'd say that's the way it is. When you had three TV networks, no cable news, no CNN it was pretty limited news. On a little local 1000 station where I had my first job at 14 owned by Howdy Doody, I quickly realized that if we had an earthquake, announcing details would wait until it came across the wire. Our news was not local, just the same everyone reported on AP, UPI services. Now we have more choices, selection on everything. And real estate brokers have to feed the streams, use the media to the hilt or become dinosaurs with rusted a "R" on their lapels. The cub reporters for area blogging, video, imagery are logically REALTORS. We have the cameras, still and video, can write copy, love where we peddle properties so start broadcast the local stuff. There has been a vacuum of rich, local news. But not any more. You and I can produce news, don't need a giant broadcast house to do it for us. They didn't anyway on the small town local level anyway. Building a media center now to make the news gathering even easier.

Feb 26, 2011 11:19 AM #2
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Andrew Mooers | 207.532.6573

Northern Maine Real Estate-Aroostook County Broker
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