Here it is folks, the long awaited conclusion to Algorithm Foreplay Part 1. (Ok, maybe it wasn't that long or that awaited, but it's still a fun title, don't you think?)
As we talked about in the first part of this series, it really pays to show your website cards a little at a time. Keep Google coming back again and again to your site, your blog, your profile or whatever to find something new each time. Make sure you send out something new and fresh every once in a while - Google loves it!
In this part I'm going to talk about the importance of comments and blogs.
I had someone make a comment a while back that I thought was a great response... "Does Google have a BS detector?" It seems that any old post whether good or not get's indexed by Google within 10 minutes anyway so it doesn't matter what you blog about or how you optimize it.
While that may be true depending on your title the goal is keeping it at the top. I could write a blog post titling it "Funny things Joe Blow Says" and it may show up at the top of Google when searched exactly as the title displays within about 10 minutes. BUT - Does anyone CARE what Joe Blow says? If they do, the blog will stay there.
Here's how this works. I wrote a blog about "How to Naturally Add Keywords into your Content". I made sure the title was clear and concise. This blog was written for someone actually searching for this type of information. I didn't want a catchy title because it may never be searched for. This blog post has had over 1200 views in less than a month and still gets searched for. This blog is still at the top of Google BECAUSE it still gets searched for and viewed.
SO, does Google have a BS detector? In a way yes. They track how often the blog is searched for, how many clicks on it that it gets, how long the reader stays on the page (because you are actually reading it) and if there are any changes to the content or the comments. All these factors come into play when Google is deciding if your content is good enough to stay alive.
This is where commenting and revising is so vital. Victoria's post on revising older content is great because it talks about the importance of updating an older post. In doing this you now have given Google something to come back for. (Just by me mentioning her blog and the two others in this post will give more life to them as well!) Commenting on an older post essentially brings it back to life for a while. Google notices there is a new comment on this post or page and they again consider it must be something worth knowing. They will give it a little higher score than if no one had ever come back to it.
While it may be exciting to search for your blog post and see it on the first page the same day you write it, come back in a week or month and do the same search. If no one has commented on it, it may slip farther and farther away. If you have had decent activity on the post it may still be somewhere on that first page. Not every post is going to be the end-all amazing content masterpiece the world is waiting for but by carefully optimizing a topic people want to know about you may just get the Google Juice so rightly coveted.
So, what's the "take away" in all of this? In summery here is how to continue to breath life into your posts:
- Mention previous blog posts in new posts to make the search engine look at it again - it will not only follow those links but your readers will as well and may add life to the blog on their own.
- Comment on older posts even your own. It will give something fresh and new for the search engine and readers to find again and again.
- If you are going to SEO a post, be specific in the title to something someone would actually search for. You want to be found; Not just on ActiveRain, but by the world, again and again and again.