Algorithm Foreplay (Part 2)

By
Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing
https://activerain.com/droplet/6Gy

Here it is folks, the long awaited conclusion to Algorithm Foreplay Part 1. (Ok, maybe it wasn't that long or that awaited, but it's still a fun title, don't you think?)comment and revise blogs

As we talked about in the first part of this series, it really pays to show your website cards a little at a time. Keep Google coming back again and again to your site, your blog, your profile or whatever to find something new each time.  Make sure you send out something new and fresh every once in a while - Google loves it!

In this part I'm going to talk about the importance of comments and blogs.

I had someone make a comment a while back that I thought was a great response... "Does Google have a BS detector?" It seems that any old post whether good or not get's indexed by Google within 10 minutes anyway so it doesn't matter what you blog about or how you optimize it.

While that may be true depending on your title the goal is keeping it at the top. I could write a blog post titling it "Funny things Joe Blow Says" and it may show up at the top of Google when searched exactly as the title displays within about 10 minutes. BUT - Does anyone CARE what Joe Blow says? If they do, the blog will stay there.

Here's how this works. I wrote a blog about "How to Naturally Add Keywords into your Content". I made sure the title was clear and concise. This blog was written for someone actually searching for this type of information. I didn't want a catchy title because it may never be searched for. This blog post has had over 1200 views in less than a month and still gets searched for. This blog is still at the top of Google BECAUSE it still gets searched for and viewed. 

SO, does Google have a BS detector? In a way yes. They track how often the blog is searched for, how many clicks on it that it gets, how long the reader stays on the page (because you are actually reading it) and if there are any changes to the content or the comments. All these factors come into play when Google is deciding if your content is good enough to stay alive.

This is where commenting and revising is so vital. Victoria's post on revising older content is great because it talks about the importance of updating an older post. In doing this you now have given Google something to come back for. (Just by me mentioning her blog and the two others in this post will give more life to them as well!) Commenting on an older post essentially brings it back to life for a while. Google notices there is a new comment on this post or page and they again consider it must be something worth knowing. They will give it a little higher score than if no one had ever come back to it.

While it may be exciting to search for your blog post and see it on the first page the same day you write it, come back in a week or month and do the same search. If no one has commented on it, it may slip farther and farther away. If you have had decent activity on the post it may still be somewhere on that first page. Not every post is going to be the end-all amazing content masterpiece the world is waiting for but by carefully optimizing a topic people want to know about you may just get the Google Juice so rightly coveted.

So, what's the "take away" in all of this? In summery here is how to continue to breath life into your posts:

  • Mention previous blog posts in new posts to make the search engine look at it again - it will not only follow those links but your readers will as well and may add life to the blog on their own.
  • Comment on older posts even your own. It will give something fresh and new for the search engine and readers to find again and again.
  • If you are going to SEO a post, be specific in the title to something someone would actually search for. You want to be found; Not just on ActiveRain, but by the world, again and again and again.

Happy Teasing!

 

 

Posted by

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Re-Blogged 1 time:

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  1. Bill Burchard 03/27/2011 01:14 PM
Topic:
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Groups:
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Getting Visible on Google. How To's
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Rainmaker
144,749
Markita Woods NMLS#196099
Fairway Independent Mortgage - Woodbridge, VA
Queen of Mortgages - FHA, VA, Conventional, USDA

Once again I have bookmarked for further review, thanks

Mar 15, 2011 03:56 PM #32
Ambassador
2,008,077
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Tammy - This is great straightforward information to help people to keep their posts coming up on Google.

Mar 15, 2011 04:28 PM #33
Rainmaker
143,370
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

I stumbled upon your post and thoroughly enjoyed the information and presentation style. Now I need to go back and view the archives for earlier works!

Mar 15, 2011 10:07 PM #34
Rainer
90,001
Victoria Stankard
Get Found Now - Tampa Palms, FL

Hi Tammy, This is a great article and everything you mentioned is in my own play book. I link back to previous posts I've written whenever possible and include links of related posts at the bottom of every new post,so that people have easy access to info and click on those posts, I am constantly going in and updating earlier posts with fresh content to keep them indexed. I have one post about WordPress SEO Tags that has been linked to from multiple International forums in every language and is read constantly. It sticks in the index like glue and according to Google analytics, it accounts for about 30% of my traffic.  How you title your postis so important. A cutesy title might get you readership within the AR community but if you want placement for the topics you write about in the index, you need a relevant title that includes the search term you are going after in the text. Optimized H2 and H3 heading tags within the post that support the title are also important and will give you SEO juice to the 10th power.

Tammy, you know your stuff and I enjoy reading your articles. Thank you for sharing with everyone!

Vic

Mar 16, 2011 01:01 AM #35
Rainmaker
257,578
Joyce Godwin, Realtor, CRS
RE/MAX Elite Properties; Serving Cypress, Spring, Tomball, NW Houston - Houston, TX
RE/MAX Elite Properties

Tammy / Victoria, What are H2 and H3 heading tags?

Mar 16, 2011 09:17 AM #36
Rainmaker
323,165
Fred Cope
Reliant Realty in Nashville, TN - Nashville, TN
Looking For Homes With A Smile

Tammy, have you ever replied to the query, "How are you?" by saying, "Pretty good."  It may be a local response, but I hear it often.  The person making the reply may expect the greeting to have ended, but I enjoy coming back with a response to the reply. 

Consider that you walk past me, and I say, "Hello Tammy, How are you?"   You reply, "Pretty Good."   I come back, saying:  "That's a combination that is hard to beat--being pretty and good."

As I read your posts, I'm reminded of my come-back.  You see, I learn something every time I stop by and read something you have posted.  You are pretty, but beyond that--YOU ARE PRETTY GOOD!  I hope you keep posting, because I learn some "pretty good" stuff from you, and I appreciate that.

I've let my website gather cobwebs while spending time on ActiveRain, and I must get busy cleaning out the cobwebs so the spiders can crawl again.

I owe you, and hope some time in some way to be able to repay.

Mar 16, 2011 03:35 PM #37
Ambassador
598,415
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Debbie, you are way ahead of the game, my friend.. You are doing great and have very topic centered posts.. Keep it up :)

 

Joyce, ok let me see if I Can answer your questions:

1. Listing them at the end works fine but it's not really IN the content, but more of a list which isn't counted as high. Google likes links within the content as if it was meant to be part of the content and here is a good place to include it. It makes it more relavent and hence the whole post is more relevant.

2. The problem with modifying a title is if the title is part of the URL. By changing the title you now change the actual address or URL of the page and if you have linked to it somewhere else it won't find it since the URL has now changed. Some websites though do not allow URL re-naming and the page would be the same no matter the title. This is usually not the case for blogs though.

3. THANK YOU!!! For reminding me to link to part 2!! I was going to do that and completely forgot! YES, super important.. thanks Joyce!!

4. H2 and H3 are heading tags that Google reads. An < h1 > tag placed in content before and after the phrase tells Google that this is what the whole page is about. H2 and H3 are sub headings so although important not as important as an H1 tag and but not plain text either. It's a code issue and only can work in HTML format I Hope I have answered your questions! :) ~T

 

Mar 16, 2011 04:02 PM #38
Ambassador
598,415
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Don, I would say you've hit the nail on the head, but I think you already know that! ;-) Thanks!

Markita, Thanks! Hope it helps

Christine, Keep it coming!! Thanks

Mike, Glad to have you!! thanks for finding me and I hope I have bee helpful

~T

Mar 16, 2011 04:05 PM #39
Ambassador
598,415
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Vic! I need to refresh older ones more often as even I don't do it enough. Thanks for commenting. I appreciate your imput and value your friendship!! Thanks again

~T

Mar 16, 2011 04:07 PM #40
Ambassador
598,415
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Wow Fred! That may be the single most flattering compliment I have ever received on my blog! I really appreciate the kind words and it makes me so happy that I have offered something of real value to you. ActiveRain can be hard to pull away from and it's all the balance of working FOR your clients and working to GET new clients. I really value and feel honored to be offering a bit of what I know to others.

Although I do know a little real estate, I really know SEO and keep learning myself everyday so I can offer what I know to you.

Thanks again Fred!! And you reminded me of my father when he says, "Why do people say, ' Good Grief!' as if grief could be good? Same with 'Pretty Awful' " Oh what a mixed up language we are! LOL :)

~T

Mar 16, 2011 04:13 PM #41
Rainmaker
257,578
Joyce Godwin, Realtor, CRS
RE/MAX Elite Properties; Serving Cypress, Spring, Tomball, NW Houston - Houston, TX
RE/MAX Elite Properties

Tammy, Thank you SO much for taking the time to answer my questions!  Guess I need to take the links out of my signature and cut and paste them IN each post -- or at least the ones that would be relevenat to the post -- that will be a job keeping up with them - but if it helps, it will be worth it.

Glad I was able to remind you of something you wanted to do! Thanks again for all the info.  I will be watching for more great info in your next posts. 

Mar 16, 2011 06:07 PM #42
Ambassador
1,703,460
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

It is easier to stay at the top if you use long-tail keywords. The competition is usually too high for short-tail keywords.

Mar 17, 2011 06:12 AM #43
Rainmaker
323,165
Fred Cope
Reliant Realty in Nashville, TN - Nashville, TN
Looking For Homes With A Smile

Tammy,

Years ago I was the pulpit minister for a church in Michigan.  We had a number of deaf members, and brought in several bus loads of children.  I was a bus captain on a bus named "LAZARUS: Friend of Jesus,"  and was known to "call down" any child who mis-behaved.  One morning, from the pulpit, I noticed a couple of my children were mis-behaving, and said,  "Kenny & Tommy, stop acting ugly!"  The interpreter came up to me after worship and said several deaf members were confused.  They wanted to know how do you act ugly?  Yes, our language can get "mixed-up", and old country boys like me don't help.

Again, thank you for what you do.

 

 

 

 

 

 

 

 

 

Mar 17, 2011 05:37 PM #44
Rainmaker
128,818
Craig Snead
Quality Home Investments, LLC / Dearborn Heights, MI - Dearborn Heights, MI
Real Estate Investor

Tammy, as always, VERY informative. I have included old posts in new posts before but I didn't want to go overboard and look like I was doing too much self promoting. Time to look back..........

Mar 18, 2011 09:56 AM #45
Rainmaker
433,526
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Tammy - Every time I read your posts, I walk aways a smarter blogger! You are so generous with vital information on increasing SEO and getting the always coveted "Google Juice!" I always suggest your post, bookmark them and copy paste for notes when I actually incorporate them in my blog. Great information once again Lisa, and everyone on Active Rain can benefit from your vast knowledge! You're my new blog guru!

Mar 18, 2011 11:12 AM #46
Rainer
56,785
Tommy Taylor
Taylor Properties & TexasForSale.net - Kerrville, TX
CNE- Texas Hill Country Realtor

Tammy- I have learned so much from your posts. I hope you don't mind but I have actually copy and pasted some of your posts into a word document and printed it off for me to refer to while working on some of my web info and blogs.

Mar 19, 2011 03:48 PM #47
Rainmaker
1,214,912
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Well, Tammy, I am amazed at all this information.  I will subscribe to your blog so I can learn more.  Thanks.

Mar 22, 2011 04:39 AM #48
Rainmaker
18,349
Cindy Lindgren
Cindy Lindgren, The Landlady - Ukiah, CA
Mendocino County Real Estate

Hi Tammy,

I just found you looking up SEO ideas on AR and here I am on a 3rd post of yours.  Always clear, to the point, and helpful.  Thank you!

Mar 24, 2011 10:38 AM #49
Rainmaker
464,056
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Tammy, I'm glad that Richard Yates included this link on his post featuring you.  He's obviously got good taste. :)  I have a little time this afternoon, so I may try to implement some of your tips that you mentioned here.  Thank you. 

From your new suscriber. 

Mar 28, 2011 08:41 AM #50
Rainmaker
1,431,210
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

So I have to go back and find my great past post and link them from my current post. 

Jul 09, 2012 02:21 AM #51
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