If you want to know the key to business success then I will give it to you right now…it’s all about customer service. Now if you look at all the rest of the articles I have written I talk mainly about promoting your business. That is what I am an expert in. There is no doubt without promotion you would not have a viable business.
That being said when I go out and do consulting to try to help business owners I find that more times than not they are lacking in customer service. In fact I met one of my most recent customers because of his business and their lack of customer service. I needed my car to be serviced and so I pulled up and the mechanic told me to wait a minute and he would get to me.
Forty five minutes later I was still sitting in my car and I was about to drive off. I had been to this shop before and knew the mechanic, if I hadn’t I would have driven off way before that. When I had first pulled up this guy with long hair I had never seen before asked me if I needed anything. Since I didn’t know him I blew him off as a lackey and told him the mechanic was taking care of me. When this guy came back to my car 45 minutes later I was pissed and he recognized it. As it turns out this guy was the new owner of the business.
They ended up taking real good care of me and now I recommend them to everybody, but they almost lost me. Here are some quick and easy tips to make sure you give your customers great customer service:
1) Make sure they know who you are.
This doesn’t mean you need to go around telling everyone you are the big cheese. But let it be known that no matter what their problem is you are there to take care of them. Often as bosses we forget that nothing should be beneath us. Especially when it comes to our customers.
2) Make sure you prod them with questions. Don’t expect them to even know fully what they need from you. Get in the habit of asking them the questions that get them to the point of understanding the products and services you have are really a great value.
3) Develop a friendship with your customers. Let them know that you are there for them and you are willing to give them special attention. Everyone loves to feel like they have a special connection with a company, be that connection.
If you have a local business internet advertising can still do wonders for you. If you want to know how to set up a website and create new customers from that site that walk into your business and buy things, visit Free Business Information I have a free special report that I write for you to show you how to get targeted traffic for free to your site and how to turn that traffic into dollars.