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Cemetery Humor

By Larry O'Sullivan

Services for Real Estate Pros

March 01, 2011 01:27 PM

p/c from cemetery

Redwood Memorial Mortuary and Cemetery, 6500 South Redwood Rd. West Jordan UT 84123

In my mail today I received an advertising p/c from the Redwood Memorial Mortuary and Cemetery in West Jordan UT. Amongst the bills and other advertising pieces it stood out for its humor and levity.

The front is suited to winter and the current mountain sports in Utah along with their associated perils.

It is enterprising in its approach, because I am being tempted to forsake my local cemetery (a mere 300 yards away in Sandy UT) for the elevated, beautiful views of Redwood Road West Jordan.

The motivating feature of the piece is a free tour and gift card for a dinner for two.

Notwithstanding that my wife had previously obtained a plot for us in Tucson AZ (where she prefers the weather), and that I am in no hurry to take up her thoughtful preparedness , we have discussed the challenges of resting places at a distance.

But the advertising piece is striking, and the offer good, so I may be tempted to take Bonnie Thackeray, 8015710497, at the Redwood Memorial Mortuary and Cemetery, up on her offer. She may have suggestions for other Real Estate advertising.

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Bob "RealMan" Timm

Ward County Notary Services - Minot, ND

Owner of Ward Co Notary Services retired RE Broker

Cute advertisement Larry. I've decided not to be buried, I'm just going to hang around for the second coming.

Mar 01, 2011 01:39 PM

Richard Weisser

Richard Weisser Realty - Newnan, GA

Richard Weisser Retired Real Estate Professional

Larry...

Now that is some very interesting marketing. I wonder how it is working for them?

Mar 01, 2011 02:00 PM

Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366

Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA

General Contractor, Dry Rot and Water Damage

Interesting. The draw of food seems win the hearts of many. Almost sounds like a timeshare. :)

Mar 01, 2011 02:08 PM

Juli Vosmik

Dominion Fine Properties - Scottsdale, AZ

Scottsdale/Cave Creek, AZ real estate 480-710-0739

WTG Larry for promoting a great local place. So many of us don't think that far in advance - and hopefully, it's VERY far in advance.

Mar 01, 2011 03:34 PM

Barbara Hensley

RE/MAX Properties - Rockwall, TX

Homes for Sale in Rockwall County, Texas

Good Morning, Larry. Perhaps you should contact them about being the neighborhood listing agent for this unique development. You might pick up clients during the tours for the "here now" phase of the people taking the tour, as well as get a bite to eat. Thanks for sharing - very cute!

Mar 01, 2011 10:25 PM

Wayne Martin

Wayne M Martin - Chicago, IL

Real Estate Broker - Retired

Great example of a catchy promotion. It certainly gets your attention. Thanks for sharing. Enjoy the day!

Mar 01, 2011 11:47 PM

Tish Lloyd

BlueCoast Realty Corporation - Wilmington, NC

Broker - Wilmington NC and Surrounding Beaches

Pretty good marketing, eh? As for me -- I've decided to be stuffed so my children will be able to share having my loving presence. Gonna will myself to each for 6 months at a time . . . (evil laugh here)!

Mar 02, 2011 12:51 AM

Marilyn Harrell

Better Homes and Acres - Beaverton, MI

Wixom Lake - Beaverton MI

I most usually appreciate humor in marketing!!! Great! Thanks for sharing....

Mar 02, 2011 01:23 AM

Lindsay Pendleton

Relocating To Baton Rouge & Surrounding Areas - Baton Rouge, LA

Marketing Agent - Property Management in Baton Rou

Very Clever. I can't imagine what it would be like to go shopping for my own plot. I've never actually thought about it. Eeeek, I don't even want to think about it...but now that I've seen the advertisement...now, I'm thinking about it. Yes, very clever.

In other news, I love your writing style. Totally unique and very enjoyable to read.

Mar 04, 2011 05:06 PM

Larry O'Sullivan

Sandy, UT

All - Thanks for your comments, they kind of overwhelmed me by their number and variety. I think we all hope to postpone the inevitable. The card took me back to a time in my life when I sold space in a crematorium, a progressive American run business in Australia. Certainly shock value for the locals who were not used to the sales approach we had scripted. In anything we do, introduction of humor is a positive.

Lindsay - Thanks for reading, and your involvement. You are generous in your comments.

Mar 05, 2011 10:55 AM

Cemetery Humor

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