Last month I wrote about e-mail “use” versus “abuse.” I referred mostly to those unsolicited e-mails we all get – the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders.
However, after posting that blog I started noticing the now growing numbers of e-mails I’m receiving from those marketers whose e-mail lists I did opt-in to receive.
The original opt-in was to receive a free report – something I, like many online marketers, also offer on my marketing Web site (I'm also a professional copywriter). The first e-mail thanked me and told me how to download my complimentary report. Then, in a few cases, an e-mail follow up arrived that asked how I liked the report. A nice touch, I thought. It wasn’t long after, that things changed….
The tone of the e-mail messages, while still friendly, are now very sales-oriented. I’m receiving e-mails from these marketers 3-4 times a week and, in some cases, daily.
Now, perhaps if their messages provided new tips and pointers, I’d be okay with it, but they’re not. Most of them are a multitude of sales pitches. Some of these pitches even claim how they’re not pitching me – they want to teach me how to sell myself without the “hard sell” – “to be genuine,” they say. I chuckle when I read them. “Debra, there’s still time to sign up for the seminar…” “I have a new model that will make me and you more money than what you were doing before . . .” “Purchase the replay …” (the replay was supposed to be free!).
Have you seen these in your inbox too? You know what I’m talking about. How many of you have signed up for a report, received it and then, watched your inbox fill up with more messages from that same marketer several times a week? Are you still on that e-mail list?
Look, I understand, business isn’t just about helping others, it’s about making a profit. We all have bills to pay. However, when a prospect opts-in to your e-mail list, please don’t start bombarding them with your sales pitch 3-4 times a week. It won’t be long before they opt-out.
Do you agree? What’s been your experience? I look forward to hearing from you.
Debra A. Jason, RA, ABR
When paradise is calling you, call me!
(808) 826 1846, cell: (808) 635 8031
Na Pali Properties, Inc. - Conveniently located on the highway in the heart of Hanalei