If you really think about it, selling a home is very much like filming a movie. It's a production that takes a lot of collaboration and preparation from multiple parties. It takes time, effort, money and planning. Most of the cast and crew will wear more than one hat because selling a home is a multi-faceted production. So let's talk about the cast, crew and characters involved in the making of this movie.
You may be thinking, "how is selling a home like making a movie"? Well, let's look at the similarities between the two. First there is a script and the writer of that script. That would be the Home Owner who is deciding to sell their home. Just as without a script there is no movie, without a house, there is no sale.
The script/house is about to go into pre-production so the owner looks for someone to sell the house for them, someone knowledeable with a proven successful track record. They want the Steven Spielberg of real estate who will get their script/house sold fast and for as much money as possible. Enter the Producer. Who and what is the Producer? That would be the Broker, an agent from the broker's office or an independent real estate agent. The Producer is the backbone of the movie/sale. The Producer/Broker oversees the entire process. The Producer/Broker takes the script and begins looking it over. The Producer/Broker decides what, if any, changes need to be made or considered and then brings on the Director. Now that there is a Producer and Director, the script/house enters the production phase.
The Director is the listing Real Estate Agent. The Director/Agent also looks over the script and makes recommendations for any adjustments that the script needs. Together, the Script Writer/Seller and Director/Agent agree on what if any of these changes will be made.
The obvious Star of this movie is the House. Everyone involved in the production caters to needs and wants of the Star/House. The Star/House is the one that will draw viewers/buyers in which is integral to the success of the movie/sale. The Star/House is the only Diva allowed in this production/sale!
The cast and crew go about preparing and filming the many scenes it takes to complete the movie but the Director/Agent knows that the star/house needs some tweaking from it's current condition . It needs to be transformed into the perfect setting and backdrop for each scene/room.
The Director/Agent knows that the skills of professional costumers, lighting experts, wardrobe and makeup artists and a host of other craftspeople are needed and that they all have to work together to create a power house (pun intended) production. They have to work together, work quickly and bring it all together within the budget.
The movie needs props/furniture and characters/accessories to bring life to it so the experts/professional home stagers are called in. The "stagers" set about beautifying the script/star/house, perfecting and bringing attention to all the details and features, ultimatley making the film/house stunningly beautiful, sought-after and totally appealing to the mass of fans/buyers who will go to see it. Once the stagers are done, the movie/home is ready for release/listing.
The critics/buyer's agents get invited to the screening/broker's open house for a preview and the producers/directors/sellers get reactions from the them. If everyone is happy with the final cut, the advertisers/director (there's another of those multiple hats) launch a marketing blitz with movie trailers/MLS, Trulia, Zillow photos and the movie/home officially opens at a theater/neighborhood near you.
Obvioisly, there are a lot more details, people and professions involved in both the making of a movie and in selling a house. So much detail would turn my blog into a novel which is a whole other experience. The point I mainly want to make is that selling a home is a collaborative effort that (in my opinion) is in whole or part directed by the listing real estate agent. The rest of us are the supporting cast and crew, coming together to work hand-in-hand for the good of the original script writer, the seller to bring about a movie that wows audiences (buyers) over earning that Oscar nod and ultimately that little golden statue otherwise knows as the close of escrow.
Proven results in priced right-staged home sales.