I recently attended a 3 hour "referral workshop" event put on by Joe Niego for Buffini and Company. Joe is a dynamic speaker and he discussed the merits of doing business through systematic referrals. A minimal number of systems and/or techniques were shared. One shared system was to mail an item of value every month. You can purchase a glossy newsletter from Buffini and Company for $99 for 100 flyers. Buffini and Company also offer a 2 day "Turning Point Retreat" to get more information for a "discounted" price of $295. Also offered was a class by a "certified Trainer", 100 day foundation class...I probably have the name wrong.
About 1.5 years ago, I attend a 3 hour "referral workshop" put on by Joe Stumpf's By Referral Only company. It also discussed the benefits of a systemized referral system. In this 3 hour event, more systems and techniques were shared. By Referral Only offers a 3 days "Main Event" to learn more about its before, during and after units of a referral business. I believe the "discounted" price was $795...however By Referral Only does offer a no questions asked money back guaranteed if you don't think you'll grow your business by an extra $60K after 90 days.
The main event is attended by first timers and repeat students. The 3 days training not only goes through different principles, but actual systems to implement and follow. However, they do have systems described that one can follow, you can't purchase the materials, like you can for the Buffini monthly newsletter. At the Main event, membership to the By Referral Only Community is pitched. I don't recall the exact amount of membership, but I believe it was about $4,000/year.
Does any one have experience in both of these systems and can share a better comparison of the two philosophies or systems? Which system did you chose and why?
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