If you have to take a class to use Social Media you don't get Social Media. I recently had my chops busted by our "Social Media" guru for our company. The funny part is I wasn't even there to get my chops busted. That's what makes it great! My office is one of 18 offices in the Century 21 Alliance company. We have a training center for all 18 offices that is run by our "guru", who is also one of the brokers. To give her credit she has embraced social media for the business which I think is important but may be missing the point.
Today, several Realtors in my office went up to take a class with our "guru". I feel I get social media better than most so hardly ever go to these classes. I blog here on ActiveRain, on Google a little, on my new website and several other outlets. I have a Facebook account and a business page. I tweet and I am on Linkedin. I actively make sure I have good reviews by my clients and friends online with Zillow, Stik, etc. I read Tech Savvy Agents posts daily, enjoy Mashable and read up on my business every morning online. I feel I have developed myself as a real expert. I have learned how to do this by just doing it. By socially interacting with people online and learning SEO on my own. I have gone hyper local and am starting to reap the benefits. You don't just start creating content and expect business to roll in it takes time and I have put it in.
This is where it gets interesting. At the end of the class, second hand info since I was not there, she brings up my name and how I am all over the web with different content and continues on to say that she doesn't know how I do this since I haven't attended any of her classes. She goes on to mention that I am doing it wrong. Mostly because I don't drive people to our websites. One of the things I don't agree with is our company/agent websites. I have had one since I started in the business but have come to learn that it is just too busy and unappealing. I have created my own website which I drive people to with social media, qr codes, etc. Occasionally I post links for Realtor.com, especially my Open Houses on Facebook. Why? I think the content is great and people can still get my info on the links I provide. She tells everyone that I am driving people to where they can find someone else! Hello! Welcome to the web. Content is king and if you are confident in what you present you are not affraid of people knowing there are other Realtors out there!
Now I'm sure most of you get the funny part now.......I'm so backwards in this Social Media stuff that I actually come up in a class.........
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