In case you needed any more proof, Hitwise, an online competitive intelligence service, reported last week that Google accounted for almost 64% of all US search engine queries for the month of August 2007. While this is down a hair from July, Google outran its nearest competitor, Yahoo!, almost 3:1, with Yahoo! grabbing about 23% of the market.
The next closest engines were MSN with just under 8% of the market and Ask.com with about 3-1/2%.
According to Hitwise, there are 48 other search engines out there, but their share of the market combined is less than 2%.
Real estate searches were not specifically referenced in the press release, but other major categories, including travel, entertainment and business/finance saw significant gains in their traffic from search engines and, specifically, from Google.
What does this mean for you and your advertising strategy? Google is the happening place for search engine advertising. Dominating marketshare will likely allow Google to be more expensive for sponsored advertising, but you'll get more exposure. Exposure is good for long term branding purposes. If you don't need thousands of website visitors to support your business, try comparing click prices, but for our money around here, we focus on Google.
To your unlimited online marketing success!