It's A Google, Google World Out There (Still)

By
Real Estate Agent with Silicon Beach Properties • KW CalBRE #01712960

In case you needed any more proof, Hitwise, an online competitive intelligence service, reported last week that Google accounted for almost 64% of all US search engine queries for the month of August 2007.  While this is down a hair from July, Google outran its nearest competitor, Yahoo!, almost 3:1, with Yahoo! grabbing about 23% of the market. 

The next closest engines were MSN with just under 8% of the market and Ask.com with about 3-1/2%.

According to Hitwise, there are 48 other search engines out there, but their share of the market combined is less than 2%.

Real estate searches were not specifically referenced in the press release, but other major categories, including travel, entertainment and business/finance saw significant gains in their traffic from search engines and, specifically, from Google.

What does this mean for you and your advertising strategy?  Google is the happening place for search engine advertising.  Dominating marketshare will likely allow Google to be more expensive for sponsored advertising, but you'll get more exposure.  Exposure is good for long term branding purposes.  If you don't need thousands of website visitors to support your business, try comparing click prices, but for our money around here, we focus on Google.

To your unlimited online marketing success!

Posted by

 

 

Tracy Thrower Conyers
Silicon Beach Properties • KW, CalBRE #01712960
m: 424.272.1339 | w: www.SiliconBeach.properties

buy. sell. lease. residential in silicon beach.

Comments (25)

Tracy Thrower Conyers
Silicon Beach Properties • KW - Venice, CA
buy. sell. lease. residential in silicon beach.
My pleasure, Jared!  Thank you for coming by.
Sep 27, 2007 05:37 AM
Susan Smith
Rooms That Work LLC - Sandy Hook, CT
What do you expect from a Company that turned "google" into a verb!  Great marketing!
Sep 27, 2007 06:10 AM
Paul Viau
Nova Scotia Real Estate Blog - Halifax, NS
Nova Scotia Real Estate Blog + Photo Services
Well -Thats good news! My Google and Yahoo ratings are pretty high now, so I'll just keep on doing what I'm doing!
Sep 27, 2007 06:17 AM
Robert Johnson
Your Family Realty llc - Eau Claire, WI
Tracy,  Thanks for the info.  This means also that if you aren't advertising your listings on google base your missing a real opportunity.
Sep 27, 2007 06:20 AM
Karen Luke
South Metro Property Management, LLC - McDonough, GA
Henry County Real Estate

thanks fot the stats. I think Google is going to take over the world.

 

Sep 27, 2007 08:48 AM
Dom Naidoo
Westside Properties - Venice, CA
Malibu to the Marina Real Estate
thanks for the helpful information. I look forward to your next post!  All the best.
Sep 27, 2007 10:23 AM
Tracy Thrower Conyers
Silicon Beach Properties • KW - Venice, CA
buy. sell. lease. residential in silicon beach.

Hey, everybody!  Did you know that it's Google's 9th birthday today?  Did you catch the pinata on their logo today?  I had to "google it" to figure out what the graphic was supposed to represent.  And, tee hee, I got the answer on a Yahoo! answer forum.

Marketing makes my eyes light up, Susan.  We are huge fans of Google around here for so many reasons.

If you're talking about organic rankings, Paul, that's great!  Consider doing a little sponsored advertising, too.  It's a great strategy for bringing additional, qualified traffic to your site and increasing your organic rankings even more (the search engines reward you for traffic on your site and reward you even more if the traffic stays).

You got it, Ron!  Google is getting all the bases covered.  They even put their sponsored ads (the PPC stuff) on gmail, or so I've heard.  You have to admire them for thinking big and broad.

I wouldn't be surprised, Karen, to find out that it has already happened.  We just haven't been told yet.  In fact, call me paranoid but I took my Google toolbar off my computer because I read that they are gathering consumer information through it.  I'm a big Google fan, but I try to be a smart consumer, too.

Aw shucks, Dominic.  Thank you!  And greetings from Westchester 90045.

Sep 27, 2007 02:15 PM
Craig Smith
Re/Max Achievers - Frederick, MD
Frederick MD Real Estate

Sure Google is number one but I think Yahoo usually has more relevant search results. Seems that the more money you have the higher you can get in Google. Too many of big time sites come up higher in google even if you are say looking for a local real estate agent.

Tracy- Oh, I wondered what the 9 pinata was for

Sep 27, 2007 02:38 PM
Tracy Thrower Conyers
Silicon Beach Properties • KW - Venice, CA
buy. sell. lease. residential in silicon beach.

Gee, Craig, I didn't get the "9" part!  Isn't community great!  Our sum is much smarter than our parts.  =-)

Sep 27, 2007 02:49 PM
Tracy Thrower Conyers
Silicon Beach Properties • KW - Venice, CA
buy. sell. lease. residential in silicon beach.

P.S. Craig -- you might think Yahoo! is more relevant, but a significant chunk of the rest of the population isn't agreeing.  Don't focus your marketing efforts on what you think is right.  That can get lonely.  You can't fight city hall and you can't argue the statistics.

Sep 27, 2007 02:53 PM
PropertyNut.com The Internet Real Estate Maketplace
PropertyNut.com - Scottsdale, AZ
Dealing with the google logo's...
If you check out:
http://www.google.com/holidaylogos.html 
It will actually give you a logo's archive for google, kind of interesting to look at. Also I think you can also click on the festive logo to find out what the logo stand for.
Sep 27, 2007 06:08 PM
Keli DiRisio
Realty 3 - Perinton, NY
I have heard the same thing as Craig posted, Google is used more, but Yahoo is more thorough. But the new beta program of Google, Google Base is supposed to be great. Are all of these search engines going to put our MLS out of commission?
Sep 28, 2007 12:44 AM
Mike and Dawn Lewis
The Lewis Team at Keller Williams - San Diego, CA
The Lewis Team at Keller Williams in San Diego CA

Craig,

Hard work on your part can also get you to the top in Google and it's free. Or should I say your time.

Mike

Sep 28, 2007 01:23 AM
Tracy Thrower Conyers
Silicon Beach Properties • KW - Venice, CA
buy. sell. lease. residential in silicon beach.

Thanks, Jared!  I think I tried that, but maybe not.  Google has me so brainwashed, I may have just started with a query.

Keli, it's just my personal opinion, but I do believe that MLS's are doomed to go the way of the T-Rex.  We pay alot of attention to MLS trends because our primary technology is IDX, and almost all I see is a lot of small picture policies designed to preserve the MLS, not serve members and their greater, collective marketing good.  Oh, did I just say that???  I see some exceptions and I don't follow every market, but I do follow the industry news.  SoCalMLS in particular has always impressed me with bigger picture thinking.  I guess my real response to your question is that the MLS's are vulnerable.  Pay attention to anything like Google Base that may become more relevant.

Mike, you underestimate the value of your time.  Are you familiar with the concept of opportunity costs? =-)

Sep 28, 2007 06:54 AM
Stephen Joos & Chris Brubaker- HouseFront
HouseFront - Denver, CO
Wow, thanks for the numbers.  I didn't know Google was that far ahead of Yahoo (crazy).  But as more people flock to google to advertise the more expensive it will get (good for them, bad for you).  Great post.
Sep 28, 2007 07:36 AM
Chuck Willman UtahHomes.me
Utah Homes - Alpine, UT
Utah Homes
Yes. Google is king. But I didn't vote for them. Just 2 out of 3 others do. :-)
Sep 28, 2007 07:44 AM
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Tracy....I know this SEO is starting to work for me....when I google my name, I'm on the first page 5-7 times! Yippie!! I've just got to get working on my web site to help it be more!

 Thanks for the tips!!

Sep 29, 2007 03:24 PM
Stefan West
West Realty - Murrieta, CA
Temecula-Murrieta-Menifee CA Real Estate

Google is the place to be.  It is kind of funny though since I used to rank really well in Yahoo but the minute are started doing well in Google, out went Yahoo.

I think I may be sliding back in Yahoo.  Only time will tell, but I need to get past #5-10 google rank and get in the top 3 which is hard nowadays with all the big companies dominating..grrrw..

I love Google though!

Oct 01, 2007 04:16 AM
Tracy Thrower Conyers
Silicon Beach Properties • KW - Venice, CA
buy. sell. lease. residential in silicon beach.

Thank you, Stephen, Chuck, Thom & Stefan for stopping by!  I've been sooo sick.  We just started kindergarten with my only child.  Who knew there would be so many new germs to get used to!  =-)

Stephen, I've already seen that Google takes really good care of their consistent advertisers with respectable budgets.  It's everybody else that is going to have to absorb those rising costs.

Chuck, it's good to recognize that your own preferences and tastes shouldn't dictate your marketing strategy.  I heard somewhere that when they do, you have a hobby, not a business.  =-)

Thom, it gets addictive to play the ranking game.  Not so different than AR, huh?

Stefan, a big factor is the amount of traffic you're bringing to your site.  If the search engines see traffic, they equate that with relevancy to consumers.  This is extra true if your traffic is coming and staying awhile.  Email me if you want me to look at your site for stickiness.

Oct 04, 2007 01:57 PM
Shane Leady
Apella Business Solutions - Zolfo Springs, FL

Tracy,

I am glad that you posted this and it reminds me to check my stats.  Thanks.

 

Oct 08, 2007 01:13 PM