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Price Changes Should Come Quickly If Necessary

By Kevin Ward

Real Estate Agent with Coldwell Banker Residential Brokerage

March 04, 2011 02:01 AM

In this highly competitive market, it is prudent to take quick action if it becomes apparent. Yes, Price Changes Should Come Quickly If Necessary. Of course, listing a home at the "right" price is very important from day one. However, if as a result of Open House attendee feedback, third party agent feedback from what is known as a caravan or previewing, showing response or lack thereof, and continued research and previewing by the listing agent it should become clear that a price adjustment is in the seller's best interest, Do Not Wait.

The time line and goals of the seller are, of course, part of the equation. But if in This market and This critical time of year

A case in point, I recently listed home a 2 Pitch Pine Lane, Howell, NJ was listed on 2/17/2011. Situated in the Toscana subdivision in Howell, there are several comparables. This home was listed competitively as the Lowest Priced four bedroom home in the subdivision. I immediately hosted an Open House and as a result of my EXTENSIVE MARKETING we had eleven visitors. I arranged to then have 28 different agents preview this home. I obtained feedback from all of the Open House visitors and the agents. I also considered the results of my extensive marketing campaign. The result: to completely capitalize on this Spring market and generate excitement to the extent necessary to receive offers, ADJUST THE PRICE TO AN AMAZING OFFERING AT $399,990!

To wait would be to neglect the current window of opportunity. We are now in a postion to excite potential home buyers and move forward.

MORE ABOUT THIS GRAET HOME:

This Toscana Beautyis freshly painted with beautiful Tuscany tones! This generous home in desireable Howell, NJ is ready for you to move in! This spacious beauty has 10' ceilings on the 1st floor with a light, warm and very OPEN floor plan! The beautiful FINISHED WALK-UP ATTIC adds Extra bonus living space with so many uses!

2 Pitch Pine La., Howell, NJ

You'll love the beautiful kitchen cabinets! Master Bedroom has 2 W.I. closets and a Luxurious Bathroom with an oversized tub AND shower! This great location in Toscana in Howell, NJ is great for commuting and close to shopping! *CAN ACCOMMODATE A QUICK CLOSING!*

Address: 2 Pitch Pine Lane, Howell, NJ

To preview or for more information call:

Kevin Ward