Expressing clear and concise benefits to prospective clients is a crucial element of capturing new business. The "how" in your communication strategy has a significant impact on whether a customer decides to "trust" you with their business. How are you different from your local competitors?
One way to stand out in the crowd is to empower the client and foster feelings of ownership in the transaction process. By communicating effectively and openly sharing information with clients, you will build upon the initial "trust" that was given to you and move forward with creating a long-term relationship with your clients.
The Internet allows information to be easily shared with others at a very low cost. Web-based transaction management systems that allow home sellers to view where they are in the process will increase their visibility and significantly reduce the number of phone calls requesting status and updates. A simple personalized web page can go a long way. With such systems in place, agents can transform one of their operational tools into a powerful marketing tool that will help them stand out in the crowd!
See: http://activerain.com/blogsview/217000/Real-Estate-Marketing-The
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