Your first showing is on line, is important for us to remember as listing agents. Buyers are no longer completely reliant on an agent to find properties to view. Many buyers are picking and choosing the properties they are viewing based upon the photography and information that they see on line.
You can drastically improve your online activity by the quality of the photography you use for your listings.
The photograph to the right is a listing that will be coming on in Haverhill Massachusetts. The final photograph is a blend of two photographs. One being a complete available light photo while the second is a flash shot.
By blending the two photographs you are getting the best of both styles and showing the room off to its full potential. The first thing to remember is you need a tripod and the camera must not move so you can overlay the photographs. The second thing is you will need a program like Adobe Elements to process the photograph.
Pros- Using two flashes one to the right and one to the left of the camera we are able to smooth out the lighting. and bring up the dark areas of the available light shot. We also are able to bring in detail in the window area.
Cons- We are losing the beautiful light coming throught the windows. The flash tends to flatten the scene. We have lost the nice highlights on the furniture and and th nice glow to the hardwood floors. We have also lost the glow from the table lamp by flasing the shot out as well as creating some hot highlights on shiny trim. The hallway in the middles of the scene is going a little too dark also.
Pros- Get a more natural light feel to the room than flash. Nice patina to the aged hardwood floors, lamps have a nice glow, halway in the back light up nice highlights created from the window light.
Cons- Windows blow out wiht no detail, the farter away we get from the windows the darker the scene becomes.
I always try to light a scene as naturally as possible and try to show in a photgraph what your eye will see. Unfortunately your eye can process a much greater dynamic range (the difference between light and dark) than a camera processor. By combining th two shots I can pull through what I want and balance of the scene.
In the final shot, I am able to keep some of the nighe highlights on the furniture and walls, as well as the nice glow to the wood funriture and hardwood floors. I am also able to pull in detail from the windows and show a very naturally light hallway and the far corner. I have also retained th nice fall off of light from the windows but not have it be so drastic that the left side of the photograph is too dark.
This post, Real Estate Photography- Taking it to the Next Level, was provided by Kevin Vitali of EXIT Group One Real Estate In Tewksbury MA. You can contact Kevin by email at firstname.lastname@example.org or call 978-360-0422.
I pride myself in the quality of my work while helpingbuyers and sellers make dreams come true.
Real Estate Services in the northeast Massachusetts, around the Merrimack Valley, Southern New Hampshire including the towns of Andover, Billerica, Boxford, Chelmsford, Dracut, Georgetown, Groveland, Haverhill, Lawrence, Lowell, Merrimac, North Andover, Newbury, Newburyport, North Reading, Rowley, Tewksbury, Tyngsboro, Westford, Wilmington, West Newbury