Real Estate Photography- Taking it to the Next Level

Real Estate Agent with EXIT Realty- Massachusetts Short Sales & Residential Sales

Your first showing is on line, is important for us to remember as listing agents.  Buyers are no longer completely reliant on an agent to find properties to view.  Many buyers are picking and choosing the properties they are viewing based upon the photography and information that they see on line.

You can drastically improve your online activity by the quality of the photography you use for your listings.

The photograph to the right is a listing that will be coming on in Haverhill Massachusetts.  The final photograph is a blend of two photographs.  One being a complete available light photo while the second is a flash shot. 

By blending the two photographs you are getting the best of both styles and showing the room off to its full potential.  The first thing to remember is you need a tripod and the camera must not move so you can overlay the photographs.  The second thing is you will need a program like Adobe Elements to process the photograph.

Update- Upon request I have posted a how to video!!


Flash Shot



Pros- Using two flashes one to the right and one to the left of the camera we are able to smooth out the lighting. and bring up the dark areas of the available light shot. We also are able to bring in detail in the window area.

Cons-  We are losing the beautiful light coming throught the windows.  The flash tends to flatten the scene.  We have lost the nice highlights on the furniture and and th nice glow to the hardwood floors.  We have also lost the glow from the table lamp by flasing the shot out as well as creating some hot highlights on shiny trim.  The hallway in the middles of the scene is going a little too dark also.




Available Light



Pros-  Get a more natural light feel to the room than flash. Nice patina to the aged hardwood floors, lamps have a nice glow, halway in the back light up nice highlights created from the window light.

Cons- Windows blow out wiht no detail, the farter away we get from the windows the darker the scene becomes.







I always try to light a scene as naturally as possible and try to show in a photgraph what your eye will see. Unfortunately your eye can process a much greater dynamic range (the difference between light and dark) than a camera processor.  By combining th two shots I can pull through what I want and balance of the scene.

In the final shot, I am able to keep some of the nighe highlights on the furniture and walls, as well as the nice glow to the wood funriture and hardwood floors.  I am also able to pull in detail from the windows and show a very naturally light hallway and the far corner.  I have also retained th nice fall off of light from the windows but not have it be so drastic that the left side of the photograph is too dark.



This post, Real Estate Photography- Taking it to the Next Level, was provided by Kevin Vitali of EXIT Group One Real Estate In Tewksbury MA. You can contact Kevin by email at or call 978-360-0422.

I pride myself in the quality of my work while helpingbuyers and sellers make dreams come true.

Real Estate Services in the northeast Massachusetts, around the Merrimack Valley, Southern New Hampshire including the towns of Andover, Billerica, Boxford, Chelmsford, Dracut, Georgetown, Groveland, Haverhill, Lawrence, Lowell, Merrimac, North Andover, Newbury, Newburyport, North Reading, Rowley, Tewksbury, Tyngsboro, Westford, Wilmington, West Newbury




This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Home Selling
Photoshop Elements for Real Estate
Staging "Before" & "After" Pictures
Photography, Advanced
ABC's of Real Estate Marketing
home marketing
real estate photography
real estate marketing
massachusetts realtor

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

it is no secret: Photos certainly do help to sell a home, yet so many agents neglect this piece on their listings...

Mar 06, 2011 07:56 AM #1
Deepak Chauhan
Versailles Property - Irvine, CA
Irvine, CA ... the place to be

What is your opinion of "Visual tour", this program can merger a handful of pictures and stitches them to show a panoramic view. Some quality tweaking is also possible with this program

Mar 06, 2011 08:43 AM #2
Dianne Goode
Raleigh Cary Realty - Raleigh, NC

That is amazing!  Thanks for posting the example photos; they show exactly how you combine two shots to capture the best features of both.   I wish I could do that!  I use Adobe Photoshop, but that's a long way from Elements, I think.

Mar 06, 2011 10:15 AM #3
Michele Myers
Prudential Homesale Services Group - Harrisburg, PA
Harrisburg/Hershey Realtor

There has been some talk in my office about hiring a professional to take the photos for our listings.  In fact, I know an agent who regularly uses a professional to take the online photos.  What are your thoughts about that?

Mar 06, 2011 10:30 AM #4
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

Beautiful end result photo.  I have Elements and am going to practice the 2 stage Flash and Natural Light approach.  Does the Help in Elements demonstrate how to do this?  What a difference in the chair color and I've noticed in many of my photos the difference in camera colors from reality.  Which is the correct color.  I've had some really bad times with pink carpets reflecting off walls, etc.

Thanks for sharing.

Sue of Robin and Sue

Mar 06, 2011 10:53 AM #5
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Deepak-  I used Visual Tour years ago and have moved on to other things.  This is just my opinion but I think we are going to see virtual tours be a thing of the pass as video starts to take hold.  The virtual tours are difficult and have a lot of distortion.  As video takes hold online I believe we will see more of it.

Diane- If you have Adobe Photoshop you can definitely use this technique.  Elements is a watered down version of the full blown Photoshop.


Michele- I can speak for myself when I say photography sells.  I sell my properties quickly and for more money as well as generate more leads calling in.  I would seriously consider a professional if you can't work on that level.

Sue- I don't Elements help will instruct you on how to specifically use this technique.  Its just something that I have picked up in reading and on active rain.  The chair is a taupe color as far as the accuracy of color I am not sute what is closest.  I am more concerned about the general feel.  Strong colors will reflect and throw off other colors, there is not much you can do about that.... Im sorry youve had to deal with pink carpets! LOL.

Mar 07, 2011 12:01 AM #6
Iran Watson
Georgia Elite Realty - Marietta, GA
Marietta Real Estate Agent - Photographer

I couldn't agree more.  The Flash/hybrid technique is one I have used for a while now and probably one of the most effective approaches I have learned.  Start brushing up your photoshop skills folks...

Mar 07, 2011 07:08 AM #7
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

I learned the technique from you Iran.

Mar 08, 2011 01:29 AM #8
Debra Landy
StageTwoSell LLC - Horseheads, NY
PA and NY Home Stager

Congratulations on the beautiful photographs!  You provide a service above and beyond that shows.

Mar 08, 2011 01:20 PM #9
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Kevin, interesting post and one that most sales professionals will find useful. I use a professional to take photos of my staging work. He takes 7 photos of each shot and blends them to get the high definition photos that we use for the listing photos. These quality photos are a major part of how we get our business.

We work with a visual product, listing photos are what get the buyers to put the listing on their must see list. You can't go wrong learning how to do this for yourself or by  hiring a professional if your time is better spent getting more  listings and letting a professional photographer do this. Thanks for the post and I will read Irans posts to catch up.

Mar 12, 2011 02:42 AM #10
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Michelle- the 5-7 blended shot is also a technique I will use.  Much of it depends on the scene.  If there is a real high dynamic range between shadow and highlight than I use that technique.  If the scene is lit fairly well by available light I use this technique.

Not anyone technique covers all situations.

Mar 14, 2011 05:18 AM #11
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Kevin - Nice examples of how you are taking your photos to the next level.

Apr 17, 2011 01:28 AM #12
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Kevin Vitali

Helping Massachusetts Home Buyers and Home Sellers
Have a Question? Ask Now!!
Spam prevention

Additional Information