Three Ways to Boost Your Real Estate Print Ad Response

By
Real Estate Agent with Keller Williams Inspire

Three ways to boost your real estate print ad response because let's face it everywhere you look there are reports that print advertising is way down. Some say that print advertising is dead, slain by online advertising. Pickup any of the Real Estate magazines such as Homes and Land and you will see the books are half the size they once were.

When I ask real estate agents I meet with if they do any print advertising the common answer I get is that print advertising just does not work anymore. Those who do still advertise in print say that the response they get from their ads is way down. One agent I spoke with said that he still uses the print ads to "keep his name out there." Now I do not know about you but my marketing budget does not have any room for wasted dollars that do not provide a measurable return.

These days the online alternative like Google Adwords, Facebook, Twitter, LinkedIn and so many other sites who needs print advertising? For those of you who are still using Real Estate magazines or newspapers to advertise your listings here are three ways that you can boost your Real Estate print ad response.

 

  1. Setup an individual property website for prospective buyers to get more information, photos, virtual tours etc..
  2. Add Google analytics to your individual property website so that you can track where your traffic is coming from.
  3. Setup and advertise a text code for each of your properties so that prospective buyers can text to find out more about your listing.

 

One tool I offer the agents that I work with is a single property website option for all of their listings. The benefit is that this property site has it's own domain such as www.midvaledrive.canbyours.com which can be listed in your ad. We can then add Google analytics to your property site to track how much traffic the website gets along with where the traffic is coming from. This individual property site will also allow you track the total number of hits your site gets as well as what pages the the visitors are clicking on.

 

Finally allowing people to text for more information is kinda like the old 800 number call capture. Heck everyone is texting these days so it is time to embrace this technology. If a potential buyer texts for info you automatically get notification via email and text. The benefit is that you now have the potential buyers phone number to follow up with.

These ideas may not be for everyone an I definitely understand that. I can tell you in my market these three ideas have definitely made a difference. The best part of all is that implementing these ideas will cost you little or nothing so what have you go to lose. If you would like to know more about these three way to boost your real estate print ad response feel free to email, call or just leave you question in the comments.

 

Roy E. Paeth
NMLS #225032
Open Mortgage LLC #2975
Email: roypaeth@openmtg.com
Phone: 815-899-3848

APPLY NOW: www.mortgagebyroy.com

 

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Topic:
Real Estate Sales and Marketing
Location:
Illinois
Groups:
Chicagoland and Northern Illinois Real Estate
Illinois Real Estate
MLSNI
NAPERVILLE ILLINOIS REALTORS
Central Illinois Real Estate community
Tags:
real estate advertising
single property website
real estate marketing
property texting

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Rainer
143,951
Indera Coggins
Re/Max 100 - Dunkirk, MD

Print advertising really does not work for many of the agents that I speak with or for myself. I find that online advertising is the way to go.  In fact I get most of my business from referrals and the balance from online lead generation.

Thanks for the information.

Have agreat weekend.

Mar 06, 2011 10:00 AM #1
Rainmaker
52,501
Roy Paeth
Keller Williams Inspire - Geneva, IL
Just a regular guy helping real people!

Your welcome Indera thanks for checking in. I definitely agree that online is king right now but we have had some pretty decent results by combining a print ad with new technology such as text codes etc.

Mar 06, 2011 02:42 PM #2
Ambassador
750,410
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Roy... some good info... but I agree with Indera... online is much better for most than print... and what works well are facebook ads also..

jeff belonger

Mar 09, 2011 03:53 PM #3
Rainmaker
52,501
Roy Paeth
Keller Williams Inspire - Geneva, IL
Just a regular guy helping real people!

You are absolutely correct Jeff. Love Facebook ads.

Mar 09, 2011 04:22 PM #4
Rainer
3,058
David Najdzinowicz
Re/Max Real Estate Ltd. - Point Pleasant, NJ

Ever try Farmbo.com  It is a great way to combine print marketing with online technology.  Let me know what you think.  I just started using it and I think it is the way to go.  Too many people just crowding in on online ads.

Oct 27, 2011 07:45 AM #5
Rainer
334,235
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo
 

thank you very much for the informative and interesting post. I get so much out of the active rain network.

Mar 27, 2012 12:17 AM #6
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Rainmaker
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Roy Paeth

Just a regular guy helping real people!
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