What is on your list to give for free once every single agent catches on to the FREE CMA? Stop giving away your brains, your work product, your functionary and fiduciary council, or eventually, you will have nothing left to sell. Real Estate today looks like many of the industries that have gone through a considerable change towards extinction in the last 100 years.. 960,000 agents down for 1.6 million only 3 years ago, all selling the same product and willing to go as low as free to cut out the next agent. The truth is if everyone is dong it , it's no longer remarkable and no longer stands out, it simply becomes just another cost of doing business. There is no such thing as a free lunch. If you all continue to give away everything for free, to get a leg up, eventually what will you sell? Your commissions are eroding, your perceived value is being crushed, your spending more time with home shoppers and less with home buyers (A big distinction) and all the time thinking that free, reduced or bargain priced was your competitive advantage. IT IS NOT! Stop giving away, at the cost of your industry, your fiduciary and functionary council. It is not the means to an end its the end to a means.
RE/MAX Concepts - Des Moines, IA
Serving the metro since 2003
Glenn: I would like to give away photo branded affinity ball points pens, preferably in blue.
Mar 06, 2011 02:58 PM
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA
Well Matt, if you start it, then more will follow, then everyone will be giving them away for free and you'll need to switch to red.
Mar 07, 2011 02:53 AM
Living in the Pacific - Tupelo, MS
Life is Good in the Tropic Shade!
Some day eventually comes when most agents realize that the "Working Smart, Not Hard" concept doesn't really apply in the world of real estate sales. As long as we have no control of the outcome, it simply can't be that simple. Compensation models are changing and I'm going with it. Stay the course, Matt!
Mar 28, 2011 12:00 PM
Real Estate Resources
Recent Posts
ActiveRain Community
about 11 years ago
Nucazza, aligns itself with banks and credit unions all over the country to bring the message of choice and transparency to the banks customers. Through Webinars, co-branding and a message of positive choice we can identify home buyers on behalf of the lending institution and give them all the tools to make an informed decision as to how they wish to buy a home and how they wish to pay for the services provided. Nucazza, LLP will pass all interested home buyers to our database of participating Realtors. We are a free service to the home buyers as well as all ACRE graduates. We are an ACRE industry partner in the education, effectuation and Rabble Rousing of the Alternatives to Commission.
While in my 25th year as a multi-state title insurance agent I am fulfilling a promise I made to myself just 3 days into my new career. "This industry is broken, I need to part of the change" Over my tenure, the companies I have been involved with, Family Abstract, Inc. et al has been involved in over 100,000 real estate transactions. The number one question that continually rose was regarding the commissions being paid to the Realtors(r) at closing. The buyers insisted it was their money that paid for the commissions since it was added to the sales price, the sellers believed it was their money because it was paid as part of the sales price and the "Gentlemen of Real Estate that began it all were smart enough to put it in the Agreement of Sale to protect their own ASSets. Question 1A was, what does 6% commission have anything to do with the value my agent brought me? How does one equate to the other? Why am I handing money to everyone? :(
Nucazza, LLP was created as a way of giving back for an incredibly rich life that I have gotten to enjoy thanks to the real estate industry. I see great changes coming in real estate all to the benefit of our children and our grandchildren. Both as buyers and sellers as well as for those that become a new "Evolutionary" Realtor all will enjoy the richness of life that will be associated with this profession.
My job is Chief Evangelist, You don't know me... But you will
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