Real Estate Marketing is ever-changing, and it seems that every time that a new technology or method hits the market, many are slow to respond. It seems that many are reluctant to change because they have to learn something new, or they have the mindset that they'll let someone else work out the details to make sure that it works and is not just a fad or passing trend.
Some of the things that have come about in the last few years are:
- Blogs
- Newsletters
- HD Virtual Tours
- Social Media Marketing
- Social Media Networking
- Search Engine Marketing
- High Resolution Digital Printing
- QR Codes
- Mobile Listings
- Property Specific Websites
- Local Directory Optimization
- Listing Check-In programs
- And many more, but I don't want to bore you.
Are you one of those people that are using all of these? Or are you waiting to see which items go the way of the "8-track tape player" before getting involved?
If you aren't in touch with the new marketplace, you may be wasting valuable time.
I urge you to get involved, try some of these things out, and ALWAYS track your results. All of these methods are in use today by the nation's top real estate professionals. By not using the newest trends and methods to market yourself and your listings, you may fall too far behind to catch up and market your brand effectively.
What do you have to lose?
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