Home Staging: who pays for this service?

Services for Real Estate Pros with Interim Furnishings

Last Friday I attended a very interesting panel discussion in NYC on the Evolution of Home Staging. The panel included HGTV's Matthew Finlason and top producing NYC Real Estate Brokers....all of whom routinely have their listings staged.

The event opened with: "Staging is a vital committed member of the real estate sales team".

With that said, gone are the days of asking homesellers to tidy up the place and bake cookies before a showing.

In todays brutal real estate economy, hiring a professional Home Stager to prepare a property for sale is often key to  getting it sold!  Today, Staging is part of the sales team!

Many Real Estate agents understand the value and process of "merchandising" their listings. Some in fact are certified home stagers and offer this service for free as part of their contract.

And herein lies the problem....the "for free" part.

Agents must take care when offering Home Staging services for free. If not, then one day soon, homesellers everywhere will expect free staging as part of their marketing package....and if we don't offer it, we may not get the listing.  

By offering this service for free, Agents are setting a standard of expectation among homesellers. Do we really want to shoot ourselves in the foot and work even harder for the same commission?

This dilemma presents a very unique opportunity however...but only if Agents band together and create strong perceived value for professional Home Staging services. Services which the homeseller, not the real estate agent. pays for.

If Agents everywhere sing the same song, then homesellers will hire YOU to sell their property and hire a Home Stager to Stage it. They will happily invest in merchandising their home for sale.


Posted by

Neci Marr

Interim Furnishings


203-809-4409 / 508-405-2765




Comments (6)

Suzanne Taylor
Ultima Real Estate - Corpus Christi - Corpus Christi, TX
Home Sales In Corpus Christi, TX


Gee, I already pay for the home warranty for both the seller and buyer, sure don't want to have to pay for the home staging also. 

Mar 07, 2011 02:42 PM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Neci - Thank you for sharing very good information about who pays for the home staging service. Excellent blog.

Mar 07, 2011 04:11 PM
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

There is  wide variety of what Realtors call staging.  Staging is labor and time intensive and whoever does it deserves to get PAID!

Mar 10, 2011 03:47 AM
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Neci, first and foremost thank you for helping to get the word out that staging is a valuable part of the home selling process. I think if the seller looks at staging as an investment against a price reduction then it will be clear it's worth while. Both agents and stagers have great stories indicating staging works and will make a home stand out from its competition, so why not use it?

Mar 10, 2011 04:01 AM
David Popoff
DMK Real Estate - Darien, CT
RealtorĀ®,SRS, Green ~ Fairfield County, Ct

Yes, a well staged home is easier to sell, people need to visualize how the space works and in some cases you need a stager to come in to de clutter.

Apr 16, 2011 04:56 AM
Judy Klem
Transition Stage LLC - Shelton, CT
Home Staging, Senior Move Management, Fairfield/New Haven counties

Hi Neci - It's great to read a post about the importance of a professionally staged home - and the fact that it IS work that needs to be taken seriously, and that means something that comes with a price tag. As consumers, we expect to pay for our investments, and home staging is no different.

Apr 16, 2011 11:55 AM