Many of you know about the new Agent Reviews available from Zillow. Agent Reviews allows you to ask your past clients to post a recommendation on Zillow. There is a lot of BUZZ around this feature. When someone goes to Zillow they can see many, many satisfied customers raving about what a great job you did for them. According to Erik Qualman in his Socialnomics video, 78% of consumers trust peer recommendation. Only 14% trust advertisements. That makes these reviews such a powerful tool for you- especially when you consider how many unique visitors Zillow attracts each month. I thought this was such a great idea that I emailed Zillow and asked if they could create a link to the reviews for agents to use on their Facebook business page. They:
- Responded immediately - practicing what we preach about getting back to Internet consumer inquires very quickly.
- Were way ahead of me! They have a (FREE) widget you can use on your Facebook Business (Fan) page.
Here's the widget information from Sara Bonert, Director of Broker Services at Zillow:
"There is one easy way for agents to spread the testimonial love they are getting. Please check out this brand new reputation widget:
Agents can hand pick the reviews that they want to appear in their personalized widget."
That makes your Facebook business page more valuable, rather like the recommendations on LinkedIn. Really, if I were searching for an agent, I would choose the agent who has many, really great reviews- wouldn't you?