A new “Reputation” widget…

By
Education & Training with Real Estate Base Camp

Many of you know about the new Agent Reviews available from Zillow. Agent Reviews allows you to ask your past clients to post a recommendation on Zillow. There is a lot of BUZZ around this feature. When someone goes to Zillow they can see many, many satisfied customers raving about what a great job you did for them.  According to Erik Qualman in his Socialnomics video, 78% of consumers trust peer recommendation. Only 14% trust advertisements. That makes these reviews such a powerful tool for you- especially when you consider how many unique visitors Zillow attracts each month. I thought this was such a great idea that I emailed Zillow and asked if they could create a link to the reviews for agents to use on their Facebook business page. They:

  1. Responded immediately - practicing what we preach about getting back to Internet consumer inquires very quickly.
  2. Were way ahead of me! They have a (FREE) widget you can use on your Facebook Business (Fan) page.

 Here's the widget information from Sara Bonert, Director of Broker Services at Zillow:

"There is one easy way for agents to spread the testimonial love they are getting.  Please check out this brand new reputation widget:

  http://www.zillow.com/webtools/widgets/agent-reputation-widget.htm 

Agents can hand pick the reviews that they want to appear in their personalized widget."

That makes your Facebook business page more valuable, rather like the recommendations on LinkedIn. Really, if I were searching for an agent, I would choose the agent who has many, really great reviews- wouldn't you?

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Ambassador
416,562
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Claudia, thank you for contacting Zillow and inspiring them along this path. Zillow appears to be innovating in ways many of the other third party portals are not at present. Peer reviews and social media are part of the new way consumers of nearly everything are checking before they buy.

Mar 07, 2011 02:02 PM #1
Rainer
58,005
Mark Nehs
Mortgage Loan Officer Waukesha Wisconsin - Pewaukee, WI

Zillow does get many things right and customer testimonials are very powerful.   Thanks Claudia.

Mar 07, 2011 02:07 PM #2
Rainmaker
808,925
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Thanks Claudia, it amazes me how many cool things Zillow has.

Mar 07, 2011 02:09 PM #3
Rainmaker
3,144,029
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Claudia - Zillow provides many good products to the real estate industry. Thanks for the information.

Mar 07, 2011 04:01 PM #4
Rainmaker
590,833
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Claudia,

Scary!

But a great opportunity at the same time.

Thanks for the post

Phil

Mar 07, 2011 08:42 PM #5
Anonymous
claudia wicks

Thanks for the good comments! I, too,  really appreciate it when companies provide innovative services to help us marklet ourselves online.

Mar 10, 2011 07:34 AM #6
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Claudia Wicks

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