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Cracking the Craigslist Code without Compromising Our Code

By
Real Estate Agent with Transaction Realty

Cracking the Craigslist CodeLast week I downloaded the e-book, "Cracking the Craigslist Code" by Ad Maker Tool.  Did you guys get this too?

I think it's an insightful 50-something page book on marketing strategy for posting properties onto CL.  I've used its technique (with my own spin) and will try to keep up with the suggested 48hour postings.

Does anyone have any useful tips or tricks in addition to what's laid out in this e-book?

 

Here is an example of my most recent posting on CL as a result of reading this document:

Note: I've included both my name and brokerage, which after searching through CL a lot, I notice not everyone got the same memo on the rules regarding advertising!

Keep in mind NAR's 2011 Code of Ethics...

Article 12:  Realtors® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. Realtors® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional. (Amended 1/08)

Standard of Practice 12-5: Realtors® shall not advertise nor permit any person employed by or affiliated with them to advertise real estate services or listed property in any medium (e.g., electronically, print, radio, television, etc.) without disclosing the name of that Realtor®'s firm in a reasonable and readily apparent manner. This Standard of Practice acknowledges that disclosing the name of the firm may not be practical in electronic displays of limited information (e.g., thumbnails", text messages, "tweets", etc.). Such displays are exempt from the disclosure requirement established in the Standard of Practice, but only when linked to a display that includes all required disclosures.  (Adopted 11/86, Amended 1/11)

 

Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

Thank you for the reference * I'll download and read also.  My posts are getting ghosted so I'll sit out for a while before I return to posting my rental home listings.

Mar 18, 2011 12:16 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Wallace sent me over here because someone else was having problems so I'll download the ebook too I guess.

You are correct many of our realtor compadres forget they have to put their brokerage & phone number I guess?

Dec 13, 2011 04:51 AM
Art Hotes
Transaction Realty - Medina, OH
CNE, e-PRO

We have to police ourselves (and our compadres), otherwise we'll lose any credibility we have out there!

Dec 13, 2011 12:22 PM