Set Yourself Apart from the Competition

Education & Training with Keller Williams Realty Hudson Valley United

How do you set yourself apart from the competition?  What makes you the person anyone should do business with?  Being able to answer these questions is crucial to your success this year.

When trying to create your competitive edge it's important to take some time to look at your competitors.  Identify them, rank them, analyze them.  Then take the time to create your competitive edge list:  the unique and positive differentiators that make your products or services special.

When you identify your competitive edge, you are well on your way to building your brand and growing your business ... or making an already-strong brand even stronger.   Establishing, and even honing, your competitive edge will help every aspect of your business.

So how do you become clear about your competitive edge?  It starts with taking some time to sit down, pen and paper in hand and write down your business summary.  A business summary is a brief outline of who you are, what you do and what you offer.   This is defining your business; taking the time to know how you want your business structured.  When you are clear about your business summary it will become easier to promote it.

Take a look at who else is in your industry.  Taking a little time to evaluate your competition can provide you with invaluable information that can give you that competitive edge.  Be sure you compare an apple to an apple, but you might ask yourself, "Are my services and fees in line with the competition?"   And more importantly, is the value you offer to clients superior to the value you see your competition delivering.

Now, you can develop your competitive edge.  Create that plan by answering the following questions ...

  • How can you deliver everything the competition offers and then some? 
  • What can you do to stand out? 
  • Why should someone do business with you? 
  • What will you do to provide more value? 
  • How can you think out of the box? 
  • What resources and technology will you utilize to establish a competitive edge?

It's about creating a business worth owning and attracting customers worth having.

Posted by

Anna Gibbs

Keller Williams Realty

Hudson Vallet United



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Ralph Gorgoglione
Maui Life Homes / Metro Life Homes - Kihei, HI
Hawaii and California Real Estate (800) 591-6121

What an excellent post! Thank you for sharing this post.

Mar 08, 2011 03:47 AM #1
Anna Gibbs
Keller Williams Realty Hudson Valley United - Middletown, NY
CEO/Team Leader, Coach, Dream Activist

Thank you Ralph!  This is only my second post on Active Rain!  I signed up this morning and glad to be a part of the community!

Mar 08, 2011 03:57 AM #2
Letitia Stevenson
BHHS Fox & Roach | - Greenville, DE
Delaware Valley Real Estate, Lic'd in DE, PA & MD

Anna, Thanks for Sharing & Welcome to the Rain! Active Rain is a great place to share your knowledge, expertise and thoughts, as well as network and learn so much from the vast pool of talent already onboard.

Welcome Aboard and Much Success!

Mar 13, 2011 04:35 PM #3
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

I'm setting my goals and building my reputation by sticking to this blueprint:

  • The more I produce, the more referrals I can obtain, which increases my market.
  • The more I give, the more I receive, and the more I will have to give.
  • The more I can learn, the more I can share; and the more I can recognize what there is to learn.
  • The more people I help, the more fans I create who will spread the word for me.
  • If I need money, I will create the opportunities necessary to make money.
  • If I need clients, I will create the opportunities necessary to find clients.

I believe that creating a mental attitude of abundance, you will see that your resources are not limited, and are only bound by your efforts. 

Apr 17, 2014 07:12 PM #4
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Anna Gibbs

CEO/Team Leader, Coach, Dream Activist
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