It’s that time of year again and the spring market is ramping up with a lot of buyers out there searching for new homes. Several of our realtor partners have noted record numbers of buyers at open houses because people are once again shopping for real estate. So what are buyers looking for in 2011? Well, after reading a really great article from AvidBuilder.com called Designing for the 2011 Canadian Home Buyer, my partner and I noted trends which we had talked about previously, being highlighted. In addition to what is in the article, we have added the trends we have noted buyers searching for. 1) Open Concept Homes - Gone are the days where buyers want homes with separate spaces for different family functions. More and more when we stage homes, we are advising our clients to create multi-purpose spaces so that buyers can see how valuable and functional open areas can be. Large rooms especially need to be laid out so that no area is wasted because buyers see more value in rooms they walk through. Does this mean the office in the master bedroom? No. This DOES mean in a family room there should be a media area, office area and even a separate reading or games area. 2) Smaller homes – Big homes come with big price tags, big time commitments and are expensive for many to keep up. In the article, it addresses the fact that buyers are looking for homes which are smaller with modern open floor plans. Instead of buying large homes, buyers are looking to stagers and designers to create practical, functional and appealing areas which can serve a variety of functions. Its not so much how big the space is anymore, its how well its being used. 3) Outdoor Living Spaces – We have seen the popularity grow for these spaces and now we emphasize their importance to sellers whenever we consult on a home. In the winter time its not so easy to create a lush outdoor living space but as soon as warmer weather hits, this should be a big consideration for home owners. Not only does it increase a buyer’s perception of how much living space there is in a home, it adds tangible value to the home because so many people are not vacationing abroad. Money is tight and having an oasis in their backyard is a huge selling point for them. 4) Neutral Decor – If you know anything about home staging then you also know this is an essential element to creating a home which appeals to MANY as opposed to a select few. This element of home staging isn’t going away in fact its gaining appeal as more and more buyers are willing to pay MORE money for a home with a neutral colour palette as opposed to a home which has been personally decorated. We’re also not talking just about boring beiges – there are a ton of fantastic modern neutrals which add depth, character and interest to spaces without making them dull. A professional stager will be able to advise you on the colours which will give you the most bang for your buck! 5) Upgraded and Modern Kitchens – These areas remain the core of the house and this is the key room where money invested has a fantastic return on investment (ROI). We wrote a whole article on the top 10 Kitchen Upgrades so be sure to check that out as buyers fall in love with homes based upon their kitchens. 6) Smart Growth or Density Planning – Canadians are trending towards communities which are dense in site planning. This means that builders need to be planning communities which offer a lot of amenities in more tightly packed areas in creative and innovative ways. Just in our area alone, condominium developments are the buzzword as buyers are looking for these types of homes which offer a rich variety of amenities with floorplans that offer the multi-functional open spaces we noted earlier. 7) Going Green – From high efficiency furnaces to energy efficient appliances and windows, these ugprades are key things that buyers are searching for when looking for homes. Incorporating a recycling and composting center into the kitchen, mud room or garage are just as exciting to buyers as architectural features such as fireplaces or walk in closets. Why? It’s all about conservation. Conservation of energy, conservation of costs and being efficient and practical when it comes to running your home. We want to decrease our energy footprint in response to the global concern about the environment and because its also all about financial conservation. If you’re selling your home, it pays to go green in as many aspects of your home as possible and we will list in another blog article the top ten Green upgrades. Linen Closets and Smart Storage Options – As we noted above, open concept plans with multi-functional areas are now on buyer must have lists. With this comes the need for clever storage options built into these spaces. From well designed walk in closets to built in storage options in living spaces which can accommodate all our ‘stuff’ and still keep it accessible. Building storage options into smaller spaces is a key way to get buyers excited about your home when it goes on the market. 9) Energy Efficient Fixtures and Appliances – In keeping with Green movement, buyers are looking for fixtures that are energy efficient and which offer options. For example, upgraded lighting and layered lighting plans within a given space are very important because they offer a wide variety of lighting options which can be tailored to fit a specific task. Instead of flipping on over head lights, having the option to go with softer and more energy efficient task lighting is very appealing to buyers. Additionally, low flow toilets is a huge selling point as toilets use 27% of the household water and leaking toilets can waste up to 300 gallons of water a day. In the kitchen and laundry room, appliances are just as important as they are items which are used every day and account for a huge chunk of a home’s energy and water costs. Again, its all about conservation and if your home showcases an efficient use of space, materials, energy and water, buyers will mentally justify the property’s asking price. 10) Double Car Garages – Again, its all about multi-functional space. Buyers want a garage which will serve as both a spot for their car but also as a work space, a storage space and yes, even an entertaining space. If you have a single car garage, you need to ensure that this space remains absolutely clutter free so that it does not become a bigger impediment for buyers who might think that because the area is so cluttered that there simply wouldn’t be enough room for their stuff. That’s a deal breaker for many. If you have a double car garage, keep it organized, keep it neat and showcase its many potential functions. Buyers will love the added value! We see a lot of other items which didn’t make our top 10 list but which are still important when it comes to selling your home. Bottom line is when you’re considering selling your home, look at all the different ways you can add those elements that buyers are looking for. Watch for the sales on water and energy efficient fixtures so that you can upgrade your home inexpensively. The more wisely you invest in your home, the greater appeal it will have when you put it on the market. If you aren’t sure what you should do to get your home ready for sale, consult with a professional stager who will be able to advise you on smart upgrades and choices for your property. Additionally, seek out experts such as REEP who have excellent Green resources and can help you make smart choices on how to invest your money wisely in your home.
Great list Heather! I'm curious about the outdoor living spaces you mentioned. Do you feel these space need to be covered -- as with the outdoor kitchen craze?
Heather, great blog. We have tons of 3 car garages in Denver that is very appealing to buyers. Thanks for all the great tips.
Melanie - thanks for commenting! In terms of covered outdoor living areas, yes, there should be a certain degree of coverage. Whether its with a large umbrella covering the table or with a custom awning or gazebo, there should be both full sunlight and shaded areas for maximum appeal.
Rebecca - 3 car garages sounds great - builders out this way are focusing, for the most part on building homes with double car garages because people either want to store 2 cars or they want a space for their car and a spot for their workshop!
Hi Heather--that is a great and comprehensive list. I just went through the process of buying a new home and I would say every one of those things was on my list!
Janet - I'm not surprised - I hope you found a home which met all your criteria!
Thank you for this post. I find that the trends you are talking about apply to my area as well. We do have our huge house people still. They seem to find the money to afford the price tag.
I noticed more out door furniture as part of the staging of homes of all price levels.
Heather- good detailed list. An article last year said architects were getting requests for smaller more manageable homes. More defined storage, multi-function rooms and outdoor living spaces make sense! The outdoor area in particular because as we opt for smaller homes, we want every space to count.
Marge - We do have large houses here too as I think there will always be a select pool of buyers who want the size and grandeur of a large home. When it comes to everyone else, having homes which offer multi-functional areas increases their value and versatility in our busy lives.
Kathy - I really agree with this list and if I were shopping for a home, all those items would be on my list because ultimately, I don't have tons of extra time to look after a huge home, I'm trying to cut down on our monthly financial obligations through conservation and I'm very pro reducing our own footprint. All these things add up to spaces which can perform many functions, provide vital storage and have a vital energy flow. Outdoor living is simply another extension of our home and should reflect the same level of function and style as our indoor rooms.
Wonderfully presented information Heather and with great points. Don't you just love Candace Olsen? now if we all could only have her budget and resources!
Kathy - lol .. well we could get that kitchen for you! Its the one we designed for the model we did last fall and all those selections are available to clients who purchase a condo .. hint hint .. want to move up to Waterloo Canada? LOL!
Karen - I have definite Candace Olsen envy because you're right, she has the budgets we dream of! Glad you liked the post - I find it very interesting how buyers have changed!
Valerie - Downsizing is very difficult, no question and you're right, I have known ppl personally who moved to a smaller space, decided it wasn't for them and moved into a larger home within a year or so of the first move. Everyone is different however for many buyers the trends I was remarking on were the top things that we have noted. Glad you like the kitchen too - and hey we can make it happen for you if you move to Waterloo .. hehehe ... come on down our way!
Heather....you did a FABULOUS job with that Kitchen!!!! It should truly be in a magazine spread. Watch out Candance Olsen....Heather is closing on you!!!
p.s....I hear you have funny "white stuff" in Canada that we rarely see in San Francisco....I believe it's called snow?? I may be allergic to it so need to stay close to Pacific Ocean....LOL!!!
rofl Kathy! Oh no .. we NEVER get snow up here .. in fact its definitely NOT snowing right now! LOL! Come on up .. you'll love it :)
All important features thanks. Looking forrward to the green upgrades blog.
Thank You
An excellent post Heather and I totally agree with your list. I am going to reblog this as it is very useful.
Comments(16)