Moving On From Your Expired Listing

Real Estate Agent with Real Estate Marketplace - Louisville KY

Louisville KY Real Estate - Selling Your Home This Next Time Around

So it's the morning after your home is taken off the market and your phone starts ringing off the hook. An hour later, there's a knock at the door. The next day, your mailbox starts to fill up with letters & postcards from local REALTORS®. A typical response to all this new found attention from Louisville real estate agents is "Where were they when my home was on the market?"

It's only natural to concern yourself over what kept your home from selling...what went wrong and why? Regardless how things got to this point, you will be best served to take a step back, regroup in your efforts and push forward with a solid strategy to finally get your home sold. Consider the following as you prepare to move forward:

Communication & Your REALTOR®

REALTOR logo blue

The REALTOR® you choose to partner with will have the strongest influence on the outcome of the sale. Whether it be pricing consultation, home preparation or the handling of the sale through to the closing table, the selection of your REALTOR® will require your greatest deal of attention. This choice can also be the greatest source of uncertainty once the decision is made.

Don't wait until three months into the listing period to realize that things aren't progressing as planned. Establish performance and communication expectations prior to signing the listing contract and hold your agent accountable. As you receive weekly or bi-weekly updates on the status of your listing, you are provided the option to adjust as necessary to ensure your listing doesn't once again expire without a purchase contract.

For more on selecting your REALTOR® and communication, please visit:
Selecting a REALTOR in Louisville KY...Part One

Selecting a REALTOR in Louisville KY...Part Two

Communication...What You Don't Know CAN Hurt You!

Marketing That Makes an Impact

The first job of your REALTOR® is to get feet through your door. To make this happen, your listing needs to be positioned in front of as many potential buyers as possible and must promote your home in its absolute finest light. Each aspect of the marketing plan employed should clearly highlight how it will contribute to this task. The marketing must not only look great, but must be present wherever buyers are finding their homes.

Imprev Marketing Texture Package

For more on marketing, please visit:
Real Estate Marketing and Your Home

Pricing Strategically

Now that you have adequate buyer traffic, your list price will take over as the determining factor to whether these buyers will make an offer on your home. Not all buyers are looking for a ‘deal', but they do want to feel confident that they are purchasing your home at a reasonable value. Many factors go into determining the fair market value of your home, so ensure you allot adequate time and attention, and ensure you've received supporting statistics & documentation. The target is a list price which adds appeal to your home...and doesn't instead help sell your competition!

For more on placing a value to your home, please visit:
Your List Price...A Buyer's Perspective

Price It Right...The First Time Around!


Wishing to sell your Louisville home in the near future? Looking for guidance on how best to prepare for your upcoming sale? Contact your REALTOR in Louisville KY today via e-mail, or call (502) 641-9802, to schedule a full pre-listing consultation. Don't forget to check back often to my The Louisville Drop for additional topics relevant to Louisville's homeowners.

Comments (4)

Robert Schmalz
West Los Angeles Real Estate Group - Santa Monica, CA
Cal. Lic Broker

Your post gave me some great ideas for my marketing in West LA areas of Santa Monica and Brentwood. I specialize in re listing expired listings. I am finding that the sellers are programmed really well by the previous agents that they are not the reason it didn't sell. I believe every house should sell if you have control of the seller and his expectations of what to expect based on comps have been agreed on at the Listing signing

Mar 09, 2011 07:14 AM
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC - Victoria, BC
Talk To or Text Peter 250-213-9490

Hi Chris,

Great post about a great marketing approach, your target audience will be well served by your commitment to professionalism.

Have a Pfanntastic Week.

Mar 09, 2011 07:36 AM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Chris, I think this is the first post I've read with reference to the seller going through the post expired listing. You've given some excellent advise on moving forward.

Mar 09, 2011 03:59 PM
Chris Dugger
Real Estate Marketplace - Louisville KY - Louisville, KY
Louisville REALTOR

Robert ~ I'm sure you meant it differently than it sounds, but I've never gone for 'control' over a seller, or any client for that matter. If we provide the sellers the information they need...the facts that help them make great decisions...then control isn't a necessity. As far as 'deprogramming'...that too shouldn't be a difficult task once we demonstrate how well-versed we are in our markets.

Thanks Peter & Linda

Cindy ~ I've seen a few and I had wanted to put this post out months ago but just couldn't put the finishing touches on it. I've been the 'expired seller' in the past...wondering which direction to move in next and how to avoid reproducing the same result. I just hope to provide these sellers what they need so they can accomplish what they initially set out for.

Mar 12, 2011 05:24 AM