The Platform at Culver Station

A 50,000 Square Foot mixed use project, The Platform at Culver Station is going to be the first LEED Certified Campus in the Los Angeles Area. Slated to break ground this summer, the Platform will be ready for delivery in January of 2013. Located in the vibrant, growing, hot downtown Culver City market, this Project is within walking distance of the heart of downtown and the popular Hayden-Tract and will be steps away from the Expo Line Station that will stop in Culver City. Far different than your traditional mixed use complex, this Project will incorporate today’s digital form of marketing and will become Culver City’s most treasured development.

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The Platform at Culver Station is a new retail and restaurant community located across the street from the first light rail station on the west side of Los Angeles.  The Platform is not a typical shopping center, it is a curated mix of brands and ideas located in what Travel and Leisure describes as “LA’s newest design destination,” Culver City.

Opening in the first quarter of 2013, The Platform will be a showcase for unique and creative companies and brands.  The Platform’s innovative in house marketing team will work with retailers to create the interconnected online and onsite experiences that define a truly modern brand experience and drive customer traffic.  Onsite events will include farmers and craft markets, concerts, and movie screenings in the courtyard.  These experiences will be complemented by a full range of online engagement including Facebook, Twitter, and FourSquare presence as well as the use of flash sales and location based loyalty programs.

Culver City is already home to well known companies and brands including: Sony Studios, Culver Studios, Fox Sports, NFL Network, Ogilvy and Mather, Symantec, Nike, Burke Williams, NPR, and Smashbox Studios.  Some of the most exciting concepts in Los Angeles have already committed to the project, including Seven Grand, Varnish, and Umami Burger.

The Platform has approximately 50,000 square feet of retail space that can be demised as small as 1,400 square feet, with up to 17,000 contiguous square feet available.  In addition, there is approximately 25,000 square feet of office and showroom space available.  There are 275 parking stalls on site and over 600 free long term parking stalls across the street at the light rail station.  The Platform is located ten minutes from Beverly Hills, Century City, Santa Monica, and Venice.  It is a fifteen minute light rail ride from USC and a twenty-five minute ride from Staples Center and LA Live in downtown.

MORE HIGHLIGHTS:

PLATFORM AT CULVER STATION:

• A carefully curated mix of dynamic shops, restaurants, ideas and people in the most engaging architectural space in the city.
• Located at the intersection of Downtown Culver City, Arts District and the Hayden Tract in the most exciting and walkable neighborhoods in the City.
• Retailers will be supported in promoting their brands via Viral Publicity and Social Media Marketing
• Cedd Moses Raves about it
• Seven Grand, Varnish and Umami Burger Already Executed Leases
• First and ONLY Certified LEED shopping center in Southern California (probably Gold)
• The ONLY Light Rail Station on the Westside of LA, located across Street
• Over 250 parking stalls on site and 600 free stalls on surrounding streets
• Pop Up Space available

CULVER CITY MARKETING:

• Household Income over $90K
• Retail spending is 2.5 times higher than LA County Average
• 5 Minute Drive from Beverlywood, Carthay and Cheviot Hills
• 10 Minute Drive from BH, Century City, Santa Monica and Venice
• Short Light Rail ride from Downtown and USC
• Home to 10 Neighborhood Parks
• Population: Approximately 40,000

THE CULTURE

Summer Concert Series

Fiesta La Ballona

Actors Gang

Culver City Public Theatre

Third Wednesday Block Parties

Free Salsa Sundays

Made in Culver City Film Festival

Kirk Douglas Theatre

TENANTS IN AREA:

Helms

MODDAA Gallery

Czuker Project

All Art Galleries

HD Buttercup

Trader Joes

Ed Hardy

Topson Downs

Royal T Frasier

Honor Fraser

Susanne Vielmetter

Father’s Office

Cerasoli

Room and Board

Blue and Poe

Sporteve

Lundeens

Akasha

Fords Filling Station

Rush Street

Tender Greens

Fraiche

K-Zo

Bottlerock

Pacific Theatres

M Café

Paige Denim

Rock n’ Republic

COMPANIES IN AREA:

LA Weekly

Sony Studios

Culver Studios

Ogilvy and Mather

Animax Entertainment

Fox Sports

NFL Network

Symantec

Nike

Smashbox Studios

Brotman Medical Center

Kaiser Permanente

Burke Williams

NPR

Westwood One Radio

Well Respected Private Schools within walking distance

TESTIMONIALS:

“The chefs are coming and so are the bakers, wine bars, foodies and cafes. Culver City is Hot.” – LA Times

“One part Hollywood nostalgia, one part modern design, the city-within-a-city now inspires expressions like nascent Chelsea and LA’s New restaurant mecca.” –NY Times

“The film industry hub is making new history as a magnet for boutiques, galleries, and restaurants.” -  Los Angeles Magazine

“The backyard of MGM studios has blossomed into LA’s newest design destination.” – Travel + Leisure