Where Do You Focus When The Market Is Down?

It's not any different for the real estate industry. As the market downturn looks like an overwhelming obstacle for most agents, do your best see it as an opportunity. I know, sounds easy, much harder to do. You're right, it is.

But think of it like this, while every other agent is considering whether or not to stay in the business when business isn't falling into their laps anymore, the great agents are mapping out their adjusted courses. If the market is down, it's a great time for investors to be on the move. If the market is down, help clients with short sales to prevent foreclosures and save their credit. If the market is down, get creative with marketing while you've got a few minutes to innovate.

Take a page out of the Lowe's book. They're a monster home improvement establishment, and they're trying to do the same thing, check it out.

Do what it takes to pick up market share, and when things pick up again we'll be primed for the next big run. Work hard, get creative, think big, hang on.