Three Strategies For Getting Your Facebook Fan Page Found

Education & Training with The Ibis Network

By now, if you haven’t heard of Facebook, it’s likely because you’re still busy trying to program your VCR or you have a Victrola that needs cranking. Which is to say, it’s everywhere. But how does a professional use Facebook to build their business, generate leads, and meet potential clients? First, you have to set up a fan page for your businesses or brand. After that, you have to get the word out. The page won’t do the work for you. So here are some tips on finding an audience and keeping their interest …

Give it a Proper Name: Sure, it seems easy enough but choosing a smart name might mean something entirely different to you than it does to a search engine. The best name to use, if you’d like to be found more often in searches, is the exact name of your business. Using clever phrases or your web domain may seem like a good way to separate yourself from Facebook’s 500 million active users, but more often than not it’ll make you less likely to be found by the very people you’re trying to attract.

Promote Your Page: Like anything else, if you want people to know about something, you have to tell them. So take advantage of Facebook’s widgets and badges and add links to your page on your business website, your blog, and anywhere else you can think of. The more opportunities you create to promote your page, the more likely you’ll have a burgeoning fan base before long.

Advertise: Facebook offers an advertising platform that allows you to buy a simple ad that you can target by location, age, or interests. That means, your ad appears before exactly the audience you want to attract. It’s not free, but if you’re serious about building your fan page, it’s a good way to start adding fans that aren’t in your family or social circle.

More Facebook tips from The Ibis Network here and here.


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Greg Lussier
Choice One Realty/Better Properties RE - Newcastle, WA
Newcastlenulls Home Specialist

I'm loving my facebook page so far and look forward to really making a lot of use of it this year. Regarding ads, I think they work. FB usually gives you a quote and you don't always have to use what they quote. The higher your willing to pay the more often your ad is shown. I've offered less and still got my ads seen, however if you go to low you wont get anyone clicking on your ad, probably because its not even being shown. The ads quote also comes down to competition and how many other people are out there who have an ad in the same area/demographics.

Mar 10, 2011 01:28 PM #29
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Thank you for the suggestions.  I've been considering ads to promote it and see how that goes.

Mar 10, 2011 03:04 PM #30
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

I have a business facebook page and it is great - A friend of mine maintains it for me and everyone really likes to visit it - Thanks for sharing :-)

Mar 10, 2011 10:52 PM #31
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Thanks for the tips. They are always appreciated.

Mar 11, 2011 01:58 AM #32
Ben Yost - 303-587-4297
First Time Home Buyer, Mortgage Rates, Pre-Approval - Denver, CO
FHA, VA, Conventional - Mortgage Loans in De

good Post. Advertising is the way to go!

Mar 11, 2011 03:30 AM #33
SentriLock Blogger
SentriLock, LLC - Cincinnati, OH

Great advice... I plan to tweet/fb this post out this weekend.

Mar 11, 2011 03:58 AM #34
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

This is an area that I need work on. Thanks for the tips.

Mar 11, 2011 04:07 AM #35
Darryl Salls
Darryl Salls, Century 21 Energy Shield Realty - Lebanon, NH

Good post with great ideas. The part I find interesting is how few appear to have a fan page. When you place an ad on Facebook you can make it very specific so you target just the people and area you want to target. You can also make it so it gets your name in front of your target people and yet get few clicks so it is very inexpensive. There are some great ideas about it at some of the tech sites.


Mar 11, 2011 04:10 AM #36
Kevin Sykes
Keller Williams Realty Greater Howard County - Columbia, MD

Great tips I use this now and it is great for business

Mar 11, 2011 04:19 AM #37
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886
My 365 things to do in Palm Springs is growing fast!
Mar 11, 2011 04:54 AM #38
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Good tips, Josh. The Future of Real Estate Marketing also published a good post on this topic today, "I Have a Facebook Business Page, - "Now What??"

Mar 11, 2011 05:26 AM #39
Rachell Jackson
Charles Rutenberg Realty - Naperville, IL
Realtor, Naperville, Oswego, Plainfield

Josh - Thanks for the tips.  I will begin to use the facebook advertising feature and see if that helps me! 



Mar 11, 2011 06:10 AM #40
Josh Millar
The Ibis Network - International, IT
President at

AR must be having some internal issues. My notifications alerting me of new comments are about 8-10 hours late.


Anyone else having a problem?

Mar 11, 2011 06:57 AM #41
Dennis & Terri Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 45 Days or We Se

Lots of great tips. Thanks for the ideas.

Mar 11, 2011 08:53 AM #42
George L. Rodriguez
Keller Williams Real Estate Eastside - Newcastle, WA
Your Personal R.E. Professional Broker, R.E. Expert Newcastle and South King County
Great tips!
Mar 11, 2011 09:12 AM #43
Torgie Madison
Quicksilver Real Estate Solutions, LLC - Portland, OR
Websites and Contact Management

Hey, this is an excellent guide! I'll be putting these tips to good use asap :)

Mar 11, 2011 03:29 PM #44
Torgie Madison
Quicksilver Real Estate Solutions, LLC - Portland, OR
Websites and Contact Management

Oh, and I don't know if you did this on purpose, but the ActiveRain menu bar is black with black text! I have to click "Home" by memory to get back!

Mar 11, 2011 03:30 PM #45
Josh Millar
The Ibis Network - International, IT
President at

@ Torgie: Thanks. We chose the black menu bar to keep visitors from getting distracted and navigating away from the page too quickly.

Mar 11, 2011 03:34 PM #46
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Thank you Josh for the tips and the additional insight with your return comments.  Bookmarked this to make sure I am maximizing my page.

Mar 12, 2011 02:24 AM #47
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am wondering, how much business have you gotten from Facebook?  I have an account but I spend most of my internet time blogging.

Mar 12, 2011 11:55 AM #48
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