Real Estate Agent with Cindy Gerke & Associates


     Many sellers that I have seen spend more time preparing for a garage sale than their home sale.  It's true. A sucessful Garage Sale is work!  You have to sort, clean, price, "merchandise", set-up, get change, advertise and "man" the check out area. Time, Energy and Effort!

     It also takes Time, Energy and Effort to prepare your home for the market.   Once you decide to sell your home it is no longer your personal space but a commodity you need to sell. Take the emotional out of  the equation and replace it with a focus of" How Can I Best Display My Home To Attract Buyers?   Take a good OBJECTIVE look around your home just as a prospective buyer would, make a list of what you think would improve the property (note: I said your property, not your home) to make it more attractive to a potential buyer.  BEFORE you start making changes, run your list past your REALTOR and ask his/her opinion.  REALTORS can advise you which items to address and which to put aside based on their experience and knowledge of the current market and what buyers are most likey to be attracted to.  This counsulatation will save you Time, Energy and Effort! Not to mention MONEY.

    Now is not the time to do all those improvements you've always wanted, i.e. finally remodeling the kitchen into the kitchen you've always wanted. Your REALTOR can and should advise you where to invest your Time, Energy and Effort to receive the best and most marketable condition.

    Keep in mind when you go to the mall to shop how attracted you are to the displays set up by a professional merchandiser, they are designed to lead you into the product - home staging is no different.  You need to lead the buyer into the product - this product being the property you wish to sell.

     As a REALTOR and a Certified Home Marketing Specialist (artist and decorator)  I offer practical advise and staging to my clients as part of my service.  Ask your REALTOR for their help.

     If you would like advise on what to move, remove or stage send me a photo (jpeg) and I would be happy to give it a quick look over and share my thoughts on "merchandising" your space in the current market trend.  My email is:  If you have not contacted a REALTOR and are a bit apprehensive, nervous, or unsure I also would be happy to discuss the advantages of using a REALTOR, refer one to you for your area and assist you in interviewing them. 


Jo Baldridge




Comments (1)

Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Jo, I especially enjoyed your comment that "Once you decide to sell your home it is no longer your personal space but a commodity".

A couple of weeks ago, I had a listing client who complained to me "you're treating my property like it's just a commodity".  I replied, "from a buyer's perspective, that's exactly what it is".

Oct 25, 2007 01:43 AM