Realtors and Social Networking

By
Real Estate Broker/Owner with Weichert, Realtors® - SBA Group 9074493

Social networking is one of the most important tools you can use to boost your business. What makes social networking so valuable is that we can build an army of fans or followers who in turn can connect you to people in their own network. This direct line of communication with audience is a gateway to cultivating future customers. Social networking is not a medium for a hard sell. It is a social networking as a forum for creating new relationships by offering value. Consider it as a platform to provide a sense of your personality and the essence of your business brand.

How to plan it?

  • Define Your Objectives. Are you promoting a new product? Seeking new customers? Creating branding? Offering added value in the form of news, special offers, etc.?
  • Do Your Research. Create a presence on multiple online venues, not just Facebook and Twitter, but those targeting specific fields like LinkedIn (business networking), Active Rain (real estate) and others.
  • Follow Others. Connect with others with similar interests. In turn, they will reciprocate generating attention to your online presence.
  • Create Value. Post newsworthy information consistently and solicit feedback by asking questions and encouraging comments.
  • Remain Engaged. Respond quickly to comments and inquiries. Always be upbeat in your response.
  • Stay Focused. Establish periodic goals and re-evaluate as necessary.

Always bear in mind that social networking is but one of your marketing channels. Budget your time spent online and don't lose sight of your objectives.

Contact me for a successful career move in our growing and diversified real estate organization.

Muhammad Mushtaq
Principal Broker and Realtor (MA & RI)
REO Default Certified Professional (RDCPro)
Loss Mitigation Certified Professional (LMCPro)

S.B & A Realty Group, Inc. 10 Purchase St, Suite 301 Fall River, MA 02720 Off:    (877) 616-0330 Ext. 601 Cell:  (508) 982-4824 www.sbarealty.com

Comments (2)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good advice to budget your time online. Thanks for the post.

Mar 10, 2011 10:02 PM
Jill Riley
Crye Leike, Chattanooga TN - Hixson, TN

Great post!!!  Budget your time is something I need to do.  Before you know it a few hours have gone by working on all the social networking sites.

Mar 10, 2011 10:49 PM